The B.U. Brand 101

Can you believe it? It's been five years since Boston University launched the brand initiative. We can't call the brand guidelines new, that's for sure, but there are still a few things we can teach you about them. Come learn how to use the logo correctly, write in voice, and understand whether the picture you want to use really represents BU correctly. Meet the masters of the brand, Amy Schottenfels and Amy Hook, and ask us any BU brand question that's got you stumped. You'll get a chance to see all the latest work being produced by BU Creative Services. So, if you give us an hour, we'll give you the brand guidelines.

Who Should Attend:

  • Individuals responsible for producing print or web materials for the University
  • Faculty/staff communications and marketing professionals and administrators
  • All those interested in learning more about the fundamentals of the BU brand 

What You Will Learn:

  • How to correctly identify your office or department within the brand guidelines using the appropriate logo structure
  • Why a central University identity is vital
  • The spirit behind the notion of “One BU”
  • Where to turn with questions or concerns about application of the brand
  • How branding gives Boston University unique character, setting it apart from competitor schools/colleges


Amy Hook and Amy Schottenfels, Communications
Thursday, November 1, 2012 from 1:30 PM to 2:30 PM
Charles River Campus - Creative Services Conference Room, room 219, Second Floor (985 Commonwealth Avenue)