PPD47: The BU Brand 101

Did you know that BU has a new brand initiative? Did you know it’s been rolling out over the last two years? If you want to know even more, this is the workshop for you. We’ll explain the history and reasoning, and even how to work with it. We’ll play ‘stump the chumps’ with brand questions you might not know how to answer. Learn how to help differentiate BU from other schools using our brand voice. Experience the brand’s potential so future students, alumni, and staff can, too!