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The Stakeholder Marketing Consortium, a joint project of the Aspen Institute’s Business and Society Program and Boston University School of Management, is a forum for innovative research and collaboration among leading marketing scholars and practitioners. The Consortium’s second invitation-only convening - Stakeholder Marketing: Beyond the 4P’s and the Customer - was chaired by C.B. Bhattacharya, Professor of Marketing at the Boston University School of Management. The 2008 conference was hosted by Boston University School of Management on October 2-3, 2008 in Boston, MA.

These opening remarks of the conference feature:  

C.B. Bhattacharya, Everett V. Lord Distinguished Faculty Scholar and Professor of Marketing, Boston University School of Management

Judith Samuelson, Executive Director, Aspen Institute Business and Society Program

Russell S. Winer, Executive Director, Marketing Science Institute

Additional video excerpts include
	"Stakeholder Orientation: Why Now? What's the Rush?" (panel discussion featuring Bhaskar Chakravorti, Thomas A. Kochan, Dan Bross, and moderatior Russell Winer)
	Q&A from "Stakeholder Orientation: Why Now? What's the Rush?"
Interviews with Conference participants
	Dan Bross, Senior Director for Corporate Citzenship for Microsoft
	Judith Samuelson, Executive Director of the Aspen Institute Business and Society Program
	Gregory T. Gundlach, Coggin Distinguished Professor of Marketing at University of North Florida
	Meme Drumwright, Associate Professor of Marketing at University of Texas at Austin
	Interview with Paul Ingenbleek, Assistant Professor of Marketing at Wangenin University, The Netherlands

 

 

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