You must have a current version of the Flash Player in order to view this video.

(Video length: 41:56)

Opportunities and Challenges of Winning in a Network Era

This talk was part of the event "A Changing World - Rethinking the Brand Agenda," which took place in London on 22 May 2008. Guests from the United Kingdom and abroad were informed, stimulated, and engaged in debate with a diverse mix of speakers from business, academia, and the brand world. The following speakers offered their perspectives on change and how it relates to business and brand issues today:

• Andrew Welch and Ian Wood, executive directors, Landor Associates, revealed fresh findings on responsibility from the Cooler, Landor's global-change and consumer-trends study. on responsibility from the Cooler, Landor's global-change and consumer-trends study.
• Sir Martin Sorrell, chief executive, WPP Group, spoke about brands and the future.
• Professor N. Venkat Venkatraman, Boston University School of Management, talked about the opportunities and challenges of winning in a network era. 

Please visit Landor Associates for more information.

 

Additional videos on brand issues:

• Branded Entertainment: When the Brand Becomes the Content, with Susan Fournier, Associate Professor of Marketing
• Thomas O'Guinn Describes the Power of Brand Communities
• Lara Lee on Brand Community Pioneer Harley-Davidson
• James McAlexander Discusses Brand-Community Partnership
• Craig Thompson on the Political Dynamics of Brand Communities
  
• Susan Fournier Hosts Conference on Brand Community at Boston University's School of Management

 

More MediaWatch stories »