BU School of Management students get inside look at “Disney Keys to Excellence”
A dedicated session, for the SMG community only, on Loyalty--Disney Style
Today, Boston University School of Management (SMG) Executive Leadership Center sponsored an exclusive event for the SMG community, the “Disney Keys to Excellence” seminar, providing a unique glimpse into Disney's secret to success over the last 75 years. Facilitated by a vast network of Disney insiders, this world-class Disney Institute seminar offered a behind-the-scenes look at best practices in customer loyalty used throughout the Walt Disney World® organization.
“What makes the Disney learning experience so different and meaningful is that we don’t simply teach theory. We give participants an ‘insider’s look’ at philosophies and strategies that have helped Disney to consistently rank as one of the world’s most admired companies and brands." - George Aguel, SVP, Walt Disney Parks and Resorts; Leader, Disney Institute
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Students and faculty were able to glimpse the "business behind the magic,” learning about the unique philosophies that have made Disney a top brand across the globe and a leader in creativity, quality, and innovation.
Erika Tower, a Boston University School of Management PEMBA student, said of the seminar, "It's always helpful to step outside the familiarity of your own company and hear how others have built success.” Tower continued, “Disney's success with customer loyalty is unparalled, and this was an excellent opportunity to learn from the best."
