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The BU Brand
On January 23, 2008, the new Boston University Brand Identity Standards were released to the community at a meeting with President Brown, Steve Burgay, the team from Toth Brand Imaging, and members of Creative Services. The full manual has instructions for using the master logo and sub-brands, as well as guidance to achieve the tone, voice and visuals that show our unique BU personality. While these logo rules are mandatory, we're asking community members to apply them prospectively. As you order their new business cards, stationery, and other materials you will be transitioned to the new master logo; we are not asking people to recycle their current supply. All websites need to be updated as soon as possible.
The full manual is available at www.bu.edu/brand.
Please feel free to contact Amy Hook, Assistant Vice President, Strategic Communications, Amy Schottenfels, Creative Director, Print or Scott Dasse, Creative Director, New Media with questions.
