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QST MK 875 - Retailing and Omni-Channel Marketing
This course provides the student with a comprehensive view of the activities involved in retailing and omni?]channel marketing from a consumer?]facing perspective. We will study key retailing decisions, including selection of retail site locations, merchandising, pricing, store management, layout, and design, and customer service and experience management both within the bricks and mortar setting as well as online and by phone. We will also explore the global nature of supply chain management in retail strategy and operations. We will examine how technology impacts these decisions--including mobile capabilities and effect on retailer pricing strategies, fast fashion, and the need to manage and coordinate service across multiple channels.

[ 3 cr.]

Offered: Either sem.

Grad Prereq: MK713/723/724
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