How to Brand a Country: a lecture by Ambassador Ido Aharoni, Consul General of Israel in New York
Historically, Israel has successfully positioned itself as an integral and critical component of the intense and never-ending geo-political conversation about the middle-east. New groundbreaking research points to the fact that the traditional conversation has failed to produce real and concrete dividends for Israel. Now, there is a new narrative about Israel that is far more relevant to younger audiences and is currently being celebrated world-wide. This lecture will discuss the emerging new conversation about Israel, its impact on Israel’s performance, and its relevance to Jewish life in America.
7:00pm on Sunday, January 26th 2014
BU Hillel, 213 Bay State Road