The B.U. Brand 101

Part of Human Resources Get Trained Training Series Can you believe it? It's been five years since Boston University launched the brand initiative. We can't call the brand guidelines new, that's for sure, but there are still a few things we can teach you about them. Come learn how to use the logo correctly, write in voice, and understand whether the picture you want to use really represents BU correctly. Meet the masters of the brand, Amy Schottenfels and Amy Hook, and ask us any BU brand question that's got you stumped. You'll get a chance to see all the latest work being produced by BU Creative Services. So, if you give us an hour, we'll give you the brand guidelines.

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