Conversation is a two-way street and the ubiquity of social media allows organizations to develop dialogue with their audiences as never before. But how can social media practitioners keep up with countless interactions, managing turns in the conversation, developing customized content, collecting feedback, and responding to questions from swarms of followers?
Join the following expert panelists as they answer your questions and talk about their organizations’ strategies for effectively managing social media:
*Scott Monty (CAS’92, GSM’96, MED’96), Head of Social Media for Ford Motor Company
*Ben Pavlovic (COM’99, COM’01), founding partner of VineSprout, a communications firm specializing in social media strategy and public relations
*Carolyn Breit (CAS’06), Customer Support Manager at Sprout Social, Inc., a social media management platform for business
*Kelly Marksbury, Director of Campaign New Media at Boston University
6:00 p.m. - Reception
6:30 p.m. - Panel discussion