Interactive Media Effects: How Technology Shapes our Psychology
- 4:00 pm on Thursday, October 10, 2013
- 6:00 pm on Thursday, October 10, 2013
- BU Photonics Center 8 Saint Marys Street Boston, MA
Shyam Sundar PhD, a distinguished professor and the founder of the Media Effects Research Laboratory at Pennsylvania State University, is the guest speaker for the bi annual Dr. Melvin L. DeFleur Distinguished Lecture. This talk will reveal the reasons why online interactivity is so alluring, and discuss the various ways in which specific features of media technology shape our psychology. It will present empirical research demonstrating that structural aspects of the interface not only engage us and persuade us, but also provide autonomy, control, identity, self-expression, sense of community and external validation, leading to psychological empowerment and motivation to act.