International Marketing Management, Master’s Degree

Designed by Boston University in conjunction with some of the world’s leading universities, the MS in International Marketing Management provides an exciting, value-added educational experience. Students benefit from a solid marketing core, along with options for online international collaboration with other university students and professionals in Europe, South America, and Asia.

The curriculum combines state-of-the-art classes in ecommerce, web design, and database analysis with a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field. Students may also take online courses with Boston University’s international partner universities. By accessing this “global classroom” via the Internet, students join MBA candidates from Mexico’s Monterrey Institute of Technology and Higher Education (ITESM), participating in management and marketing classes, discussion groups, and projects conducted by foreign university professors. All classes are taught in English.

Students who elect to take online courses with our international partner universities receive transcripts from those institutions, as well as Boston University.

Students who complete the master’s degree in International Marketing Management will be able to demonstrate:

  • Specific marketing skills, building on the basics to include web design, search engine optimization (SEO), search engine marketing (SEM), email marketing, and pay-per-click (PPC). Students will have also mastered related marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing.
  • The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
  • The skills necessary to design and optimize websites, and engage in a broad range of innovative marketing techniques.
  • Knowledge and expertise of international marketing and management that enables them to successfully compete in the global economy.
  • The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
  • Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.

Awards & Accreditations

usnews-gradbusiness-2016#6, Best Online Business Programs, U.S. News & World Report 2016


EPAS AccreditedAccredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS)


AACSB AccreditationAccredited member of AACSB International―The Association to Advance Collegiate Schools of Business

Why Choose BU’s Master of Science in International Marketing Management?

  • In 2016, Metropolitan College’s online master’s degrees in management were ranked #6 among the Best Online Graduate Business Programs (Excluding MBAs) by U.S. News & World Report.
  • MET’s online management programs are accredited by the European Foundation for Management Development (EFMD) Program Accreditation System (EPAS), and Boston University is an accredited member of AACSB International―The Association to Advance Collegiate Schools of Business.
  • Students may enroll in courses online with students and faculty from Boston University’s international partner universities in Asia, Latin America, and Mexico, gaining valuable perspectives on the economic, cultural, and historical business practices of other nationalities.
  • The MS in International Marketing Management includes the International Business Simulation, an intensive course held on campus in Boston that immerses students in a simulated competitive global business environment.

Meet Dr. Kip Becker, one of the faculty members you’ll work with in the International Marketing Management program.

Career Outlook

Advertising, Promotions, and Marketing Managers

9% increase in jobs through 2024

$124,850 median annual pay in 2015

Sales Managers

5% increase in jobs through 2024

$113,860 median annual pay in 2015

Market Research Analysts

19% increase in jobs through 2024

$62,150 median annual pay in 2015

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition



Curriculum

The Boston University Metropolitan College Master of Science in International Marketing Management consists of twelve required online courses (48 credits).*

Students who demonstrate completion of the Boston University Graduate Certificate in International Marketing may waive two specialization electives.

Students who hold the Boston University Graduate Certificate in International Marketing may earn the MS in International Marketing Management by completing only the six core courses and two additional courses. Boston University will recognize credits earned toward the graduate certificate as the equivalent of the specialization requirements for the Master of Science in International Marketing Management.

With appropriate advanced planning, you can use degree electives from your online Master of Science in International Marketing Management to satisfy up to two required courses in an Administrative Sciences graduate certificate program—leaving only two additional courses to be completed in order to receive a graduate-level certificate.

*Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations.

Students must complete the six core management courses along with four International Marketing Management electives, and two additional courses.

Core Courses

(Six courses/24 credits)

METAD632 Financial Concepts

Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. [4 credits]

METAD642 Project Management

The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace. [4 credits]

METAD648 Ecommerce

Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [4 credits]

METAD655 International Business, Economics, and Cultures

This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [4 credits]

METAD715 Quantitative and Qualitative Decision-Making

Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes. [4 credits]

METAD741 The Innovation Process: Developing New Products and Services

Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [4 credits]

Specialization Courses

(Four courses/16 credits)

METAD737 Innovative Marketing Techniques

Prereq: MET AD648
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty- first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [4 credits]

METAD856 Market and Economic Research and Analysis

The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [4 credits]

Plus two selected from the following:

METAD650 Economic Development via Tourism in the Developing World

Many branches of the tourism industry have become incorporated into the increasingly important economic paradigm of sustainable economic development (economic development while minimizing the negative environmental, social and cultural impact of such development) in both the developed and developing world. In this course students will visit a developing country and learn how the tourist industry has developed in that country, determine how sustainable that development has been and what are potential directions for future growth in the tourist industry. [4 credits]

METAD654 Marketing Analytics

Prereq: METAD571
Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the-art statistical and analytics tools. Students will have an opportunity to gain basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. [4 credits]

METAD755 Doing Business in North America

Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. [4 credits]

METAD773 International Business Simulation

Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course. [4 credits]

METAD857 Marketing Strategies

Strategic and operational marketing issues arising in the firm's operations. Topics include market screening, decisions, entry strategies, product/service development, as well as designing the marketing plan and its implementation. 4 cr. [4 credits]

XRGAD752 Doing Business in Mexico and Latin America - ITESM

This course provides the opportunity for broadening the students' knowledge on the manner in which business takes place in Mexico and Latin America through contact with the business and cultural world analyzing national and international companies in the country. This course will introduce the students into the new environment for Doing Business in Mexico through a knowledge journey into cultural, political, economic and business dimensions and the interconnections between them. [4 credits]

XRGAD893 Itesm Mktg Comm

This course description is currently under construction. [4 credits]

Additional Courses

(Two courses/8 credits)

Choose two additional Administrative Sciences graduate-level courses, with the advice of the Administrative Sciences department coordinator.

The following courses offered by other Metropolitan College departments are allowed with advisor approval:

METCJ610 Cybercrime

This course is designed to help students understand and apply the nature of computer crime in the criminal justice field. Several theories (both micro-level and macro-level) will be presented and will be analyzed in depth and applied to computer crime cases both past and present. Students will see how major theories have been re-developed to be applied to computer crime, and by using these theories, students will both develop and explore different strategies for future law enforcement. Students will be presented with common types of fraudulent schemes, as well as several laws that have been enacted and developed specifically for computer crime. In addition, causes, victimization, legal issues, control strategies, and societal costs regarding the "computer-crime" problem will be explored and evaluated. [4 credits]

METCJ650 Terrorism

This course will include a general introduction to the overt as well as underlying ideology, history, reasons and causes of terrorism. Both domestic and international terrorism will be discussed. Domestic hate groups will also receive particular attention. The roles of politics and the media will be discussed. Students will be exposed to the philosophies of terrorists and terrorism. Counter terrorism will also be discussed at length. Students are expected to participate actively in the course. There will be written assignments, a midterm, a class presentation, and a final paper. [4 credits]

METCS634 Agile Software Development

This course provides students with a comprehensive overview of the principles, processes, and practices of agile software development. Students learn techniques for initiating, planning and executing on software development projects using agile methodologies. Students will obtain practical knowledge of agile development frameworks and be able to distinguish between agile and traditional project management methodologies. Students will learn how to apply agile tools and techniques in the software development lifecycle from project ideation to deployment, including establishing an agile team environment, roles and responsibilities, communication and reporting methods, and embracing change. We also leverage the guidelines outlined by the Project Management Institute for agile project development as a framework in this course. [4 credits]

METCS684 IT Security Policies and Procedures

This course enables IT professional leaders to identify emerging security risks and implement highly secure networks to support organizational goals. Discussion of methodologies for identifying, quantifying, mitigating and controlling risks. Students implement a comprehensive IT risk management plans (RMP) that identify alternate sites for processing mission-critical applications, and techniques to recover infrastructure, systems, networks, data and user access. The course also discusses related topics such as: disaster recovery, handling information security; protection of property, personnel and facilities; protection of sensitive and classified information, privacy issues, and criminal terrorist and hostile activities. [4 credits]

METCS688 Web Analytics and Mining

The Web Analytics and Mining course covers the areas of web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of web sites, their content, user behavior, and reporting. Google analytics tool is used for collection of web site data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module studies how web crawlers process and index the content of web sites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated. Laboratory Course. Prerequisites: MET CS 544, or MET CS 555 or equivalent knowledge, or instructor's consent. [4 credits]

Faculty

Kip Becker

Kip Becker

Associate Professor of Administrative Sciences; Director of International Academic Initiatives
PhD, Florida State University; MBA, Wilmington College; MA, BA, University of Delaware

vladimir-zlatev-150x150

Vladimir Zlatev

Associate Professor of the Practice of Administrative Sciences
PhD, MS, BS, Dresden University of Technology

Getting Started

To learn more or to contact an enrollment advisor before you get started, request information using the button below and tell us a little about yourself. Someone will be in touch to answer any questions you may have about the program and detail the next steps in earning your degree. You can also start your application or register for a course at Metropolitan College.