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BU Online Distance Education programs

Master of Science in International Marketing Management

Overview

Best Online Programs U.S. News & World Reports Graduate Business 2014

#8, Best Online Business Programs (U.S. News & World Report 2014).

Designed by Boston University in conjunction with some of the world’s leading universities, the MS in International Marketing Management provides an exciting, value-added educational experience. Students benefit from a solid marketing core, along with options for online international collaboration with other university students and professionals in Europe, South America, and Asia.

The curriculum combines state-of-the-art classes in e-commerce, web design, and database analysis with a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field. Students may also take online courses with Boston University’s international partner universities. By accessing this “global classroom” via the Internet, students join MBA candidates from Mexico’s Monterrey Institute of Technology and Higher Education (ITESM)—ranked by the Financial Times as one of the top 15 business schools in the world, participating in management and marketing classes, discussion groups, and projects conducted by foreign university professors. All classes are taught in English.

Students who elect to take online courses with our international partner universities receive transcripts from those institutions, as well as Boston University.    

Students who complete the masterís degree in International Marketing Management will be able to demonstrate:

  • Specific marketing skills, building on the basics to include web design, search engine optimization (SEO), search engine marketing (SEM), email marketing, and pay-per-click (PPC). Students will have also mastered related marketing concepts, such as social media marketing, reputation management, and data analytics, that can help update marketing.
  • The skills and abilities necessary to operate globally with an understanding of cultural differences, global marketing and research strategies, and regional adaptions.
  • The skills necessary to design and optimize websites, and engage in a broad range of innovative marketing techniques.
  • Knowledge and expertise of international marketing and management that enables them to successfully compete in the global economy.
  • The ability to understand and analyze a variety of socioeconomic environments, and formulate competitive marketing strategies.
  • Facility in performing sophisticated market research and analysis through the application of a broad range of innovative marketing techniques and analytics, in order to seize major market opportunities.

With appropriate advanced planning, you can use degree electives from your online Master of Science in International Marketing Management to satisfy up to two required courses in an Administrative Sciences graduate certificate program—leaving only two additional courses to be completed in order to receive a graduate-level certificate.

Featured in the Metropolitan magazine…

Read our interview with International Marketing Management graduate Bill Payne (MET'12), president of NYK Line, North America.

Requirements

Students must complete the six core management courses along with four International Marketing Management electives, and two additional courses.

Alternately, students who hold the Boston University Graduate Diploma in International Marketing may earn the MS in International Marketing Management by completing only the six core courses and two additional courses. Boston University will recognize credits earned toward the graduate diploma as the equivalent of the specialization requirements for the Master of Science in International Marketing Management.

Getting Started

Please complete this form to receive more information about your program of interest, application deadlines, as well as opportunities to attend online information sessions (webinars).