The Boston University Metropolitan College Master of Science in International Marketing Management consists of eight required online courses including two required concentration courses. In addition, students must complete two specialization electives, or demonstrate completion of the Boston University Graduate Diploma in International Marketing, and two additional courses.*
*Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations.
Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr. [ 4 cr.]
The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace. [ 4 cr.]
Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. [ 4 cr.]
This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm's business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations' rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations. [ 4 cr.]
Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes. [ 4 cr.]
Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality. [ 4 cr.]
Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr. [ 4 cr.]
The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation. [ 4 cr.]
Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. [ 4 cr.]
Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course. [ 4 cr.]
The following courses offered by other Metropolitan College departments are allowed with advisor approval.
This course is designed to help students understand and apply the nature of computer crime in the criminal justice field. Several theories (both micro-level and macro-level) will be presented and will be analyzed in depth and applied to computer crime cases both past and present. Students will see how major theories have been re-developed to be applied to computer crime, and by using these theories, students will both develop and explore different strategies for future law enforcement. Students will be presented with common types of fraudulent schemes, as well as several laws that have been enacted and developed specifically for computer crime. In addition, causes, victimization, legal issues, control strategies, and societal costs regarding the "computer-crime" problem will be explored and evaluated. [ 4 cr.]
This course will include a general introduction to the overt as well as underlying ideology, history, reasons and causes of terrorism. Both domestic and international terrorism will be discussed. Domestic hate groups will also receive particular attention. The roles of politics and the media will be discussed. Students will be exposed to the philosophies of terrorists and terrorism. Counter terrorism will also be discussed at length. Students are expected to participate actively in the course. There will be written assignments, a midterm, a class presentation, and a final paper. [ 4 cr.]
This course provides students with a comprehensive overview of the principles, processes, and practices of agile software development. Students learn techniques for initiating, planning and executing on software development projects using agile methodologies. Students will obtain practical knowledge of agile development frameworks and be able to distinguish between agile and traditional project management methodologies. [ 4 cr.]
This course enables IT professional leaders to identify emerging security risks and implement highly secure networks to support organizational goals. Discussion of methodologies for identifying, quantifying, mitigating and controlling risks. Students implement a comprehensive IT risk management plans (RMP) that identify alternate sites for processing mission-critical applications, and techniques to recover infrastructure, systems, networks, data and user access. The course also discusses related topics such as: disaster recovery, handling information security; protection of property, personnel and facilities; protection of sensitive and classified information, privacy issues, and criminal terrorist and hostile activities. [ 4 cr.]
The Web Analytics and Mining course covers the areas of web analytics, text mining, web mining, and practical application domains. The web analytics part of the course studies the metrics of web sites, their content, user behavior, and reporting. Google analytics tool is used for collection of web site data and doing the analysis. The text mining module covers the analysis of text including content extraction, string matching, clustering, classification, and recommendation systems. The web mining module studies how web crawlers process and index the content of web sites, how search works, and how results are ranked. Application areas mining the social web and game metrics will be extensively investigated. Laboratory Course. Prerequisite: METCS544, or METCS555, or equivalent knowledge, or instructor's consent. [ 4 cr.]
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