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Graduate Certificate in International Marketing Boston University Metropolitan College

The International Marketing certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today’s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today’s highly sophisticated web environment—while engaging with fellow students around the globe.

Students who complete the Graduate Certificate in International Marketing will be able to demonstrate:

  • Specific marketing skills, building on the basics to include web design, search engine optimization (SEO), search engine marketing (SEM), email Marketing, and pay–per-click (PPC). Students will also have mastered related marketing concepts, including social media marketing.
  • The skills necessary to design and optimize websites, and engage in a broad range of innovative marketing techniques.
  • Knowledge and expertise of international marketing and management that enables them to successfully compete in the global economy.

This certificate may be of special interest to those currently enrolled in one of our online Master of Science programs.

The Graduate Certificate in International Marketing consists of four courses.

Getting Started: Please complete this form to receive more information about your program of interest, application deadlines, as well as opportunities to attend online information sessions (webinars).