"After earning my master's in
biological engineering, I worked in software development where the
idea for iQuire was hatched. Our company makes software that lets
doctors digitally record and photograph their medical procedures
and then use the images in digital patient files. I believed in my
product but knew I needed a "mini-MBA" to make it work.
Flexibility was my top priority - I wanted to fit in courses when
I had a free minute so that I could stay involved with iQuire and
my family. The four BU classes I took directly helped my business
- my marketing and sales course taught me how to set up strategic
partnerships with manufacturers. Many of my classmates also owned
businesses, so I enjoyed their discussion-board comments. Time management
is one of the biggest startup challenges, and I appreciated BU's
Ranga Krishnamurthi, Vice-President
"When I started the program I had some gaps in the ideas I had for starting, running and growing my business. Through the Certificate in Entrepreneurship program at Boston University I have been able to fill those gaps and focus on a direction for my company. Now I know that when I launch my company I will have the tools I need to build a successful business."
Trish Wadman, Entrepreneur
Each course features decision-making simulations, case studies, short lectures, and the sharing of experiences through interactive discussions with faculty and your peers, allowing you to put your new knowledge to the test. After completing each course you will truly understand how your decisions influence critical outcomes for your business and career.
This course provides you with a
basic understanding of strategy and entrepreneurship. We explore the
essential components of idea and concept generation, the phases of
the entrepreneurial process and timeline as well as the roles of management
teams and advisors.
Topics include: differentiation and competitive strategy, the role of information technology and intellectual property, exit strategies, elements of a business plan, and how to develop a preliminary feasibility analysis. [4 cr.]
As an entrepreneur time, money, and members of your team with essential experience are a luxury you might not have. Therefore, it is critical that you creatively and accurately define and understand your customers’ needs. This course helps you assess your current marketing opportunities and build powerful as well as practical plans to grow your business. We will reveal eight critical yet simple marketing milestones any business owner can achieve. Plus, you will complete the program with an actionable marketing plan in hand that you can put to work immediately. [4 cr.]
This course supports potential entrepreneurs in your quest for entrepreneurial leadership. It provides a structured process to introduce you to three key elements for developing a successful management structure for your enterprise: a self-aware, mature entrepreneur; a well-designed management (and governance) team; and motivated, creative work groups. The assignments assist you in deciding whether entrepreneurship is your best career choice and if so, help you define the specific type of entrepreneurial organization to set up and what challenges await. [4 cr.]
Regardless of which career path you choose, a comprehensive understanding of finance is an essential ingredient in your “recipe” for business success. No longer can the assumptions underlying financial projections be treated as “black boxes.” In many cases, the answer is less important than the analytical process used to calculate it. This course is designed for individuals interested in pursuing managerial careers in the entrepreneurial sector, and covers the development of financial and business skills to identify, evaluate, start, and manage new ventures. [4 cr.]