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BU Online Distance Education programs

Master of Science in
(Specialty) Management Specialization in International
Marketing Management

Courses

The Boston University Online Master of Science in International Marketing Management consists of eight required online courses including two required concentration courses. In addition, students must complete two specialization electives, or demonstrate completion of the Boston University Graduate Diploma in International Marketing, and two degree electives.*

Visit the Boston University Online Course Schedule to view current and upcoming course offerings.

*Degree requirements may vary for those students transferring credits from previous coursework at Boston University or receiving course waivers due to professional designations.

Core Courses

  • MET AD 632 Financial Concepts

    Introduction to the concepts, methods and problems of accounting and financial analysis. Includes accounting principles, measurement and disclosure issues, financial statement analysis, time value of money, cash flow projection and analysis, capital budgeting and project evaluation, bond and equity valuation, cost of capital and capital structure. 4 cr.   [ 4 cr.]

  • MET AD 642 Project Management

    The course examines the concepts and applied techniques for cost effective management of both long-term development programs and projects. Project management principles and methodology are provided with special focus on planning, controlling, and coordinating individual and group efforts. Key topics of focus include overview of modern project management, organization strategy and project selection, defining a project and developing a project plan and scheduling resources, project risk analysis, work breakdown structures, and project networks. MS Project will be introduced in this course to provide hands-on practical skills with the above topics. Mastery of key tools and concepts introduced in this course provides a significant competitive advantage in the marketplace.   [ 4 cr.]

  • MET AD 648 Introduction to Electronic Commerce, Systems, and Web Design

    Provides a detailed examination of how businesses can successfully use Internet and Web technology. Students are introduced to the concepts and issues of electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. Students create an e-commerce Web site using such tools as MS Frontpage.   [ 4 cr.]

  • MET AD 655 International Business, Economics, and Cultures

    This course considers macroeconomic factors of relevance to the firm: aggregate economic activity, cyclical movements, and fiscal and monetary policies. The course reviews the problems of decision-making relating to demand, production, costs, market structure, and price, and provides an analysis of the interplay between governments, economic systems, labor, and multinational corporations (MNCs). Topics include: the basis for the existence, organization, and growth of MNCs; a comparison of major economic and government systems; areas include the impact on the firm’s business transactions and trade due to taxation, regulation, legal environments and labor influences. This course additionally investigates the relationship between the interaction of national culture and development. Topics range from developing nations’ rain forest and species management to pollution generated by developed nations. Culture, policy, and development are also discussed in relation to the impact of the business interactions (agriculture, fishing, technology transfer, etc.) among developing and developed nations.   [ 4 cr.]

  • MET AD 715 Quantative and Qualitative Decision-Making

    Explores decision making and policy formulation in organizations. Includes goal setting and the planning process, rational models of decision making, evaluation of alternatives, prediction of outcomes, cost-benefit analysis, decision trees, uncertainty and risk assessment, and procedures for evaluation of outcomes.   [ 4 cr.]

  • MET AD 741 The Innovation Process: Developing New Products and Services

    Addresses the specifics of new product and service development and fostering innovation and technology to increase performance. Topics include generating and screening initial ideas; assessing user needs and interests; forecasting results; launching, and improving products and programs; bringing innovation to commercial reality.   [ 4 cr.]

Concentration Courses

  • MET AD 737 Innovative Marketing Techniques

    Marketing approaches have been significantly altered with the advent of the Internet. This course provides a view of marketing for the twenty-first century. Special emphasis is provided on the impact of new Internet marketing techniques, research using data mining and metrics, search engine optimization, reaching consumer markets through the new business models associated with social communities, blogs, and other Web 2.0 structures. 4cr.   [ 4 cr.]

  • MET AD 856 Market and Economic Research and Analysis

    The course is designed to prepare the student to undertake a comprehensive survey of the regional or national economic, social, logistical/infrastructure and attraction market to determine the most appropriate allocation of resources and strategic positioning. Students are exposed to the development of tourism and regional development plan, the basis for segmentation and target markets. The methods and tools of market and economic research are presented and the role/interplay of private, local, national and international intuitions are discussed as they relate to data gathering and plan assessment and implementation.   [ 4 cr.]

Specialization Electives

  • MET AD 773 International Business Simulation

    Prereq: MET AD 630, MET AD 631. Through the use of an international business simulation, students develop the ability to manage in the shifting international environment by integrating finance, strategy, and marketing skills to expand their company globally. By selling, exporting, or manufacturing in up to fourteen countries the simulation is intended to provide the student with a "real life" approach to international expansion, environmental stability, inflation and currency issues, financial operations as well as international sales and manufacturing issues. The objective of the course is to offer an overview of the factors affecting global business operations in a stimulating learning environment that is enjoyable and challenging. Intensive course.   [ 4 cr.]

  • ITESM Integral Marketing Communications (online from Mexico)
  • ITESM Doing Business in Mexico and Latin America (online from Mexico)
  • University of Barcelona/EAEwith OBS Doing Business in Western and Eastern Europe
  • Doing Business in Asia and Pacific Basin Nations

Degree Electives

Students must choose two Administrative Sciences graduate level courses, with the advice of the Administrative Sciences Department coordinator.

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