Tagged: Tobe Berkovitz

Experts available on mid-term elections

October 22nd, 2010 in Politics 0 comments

The following Boston University professors are available to comment on the upcoming mid-term elections:

07-2325-008Tom Whalen, Associate professor, Social Science; Expert on Modern American politics and culture; Regular contributor on PoliticoArena

Contact 617-353-4785, tjw64@bu.edu

 

 

wilsonGraham Wilson, Department Chair Political Science; Expert on American politics; Regular contributor on PoliticoArena

Contact 617-353-2540, gkwilson@bu.edu

 

 

fiedler_tom-96x96Tom Fiedler, Dean of College of Communication, Expert on American politics; Regular contributor on PoliticoArena

Contact 617-353-3488, tfiedler@bu.edu

 

berkovitz_tobe-96x96Tobe Berkovitz, Associate professor, Advertising; Expert on media strategy and political advertising

Contact 617-353-7724, tobetv@bu.edu

 

bayles_fred-96x96Fred Bayles, Associate professor, Journalism, Director of the State House Program; Expert on Massachusetts politics

Contact 617-353-7736, fbayles@bu.edu

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Tobe Berkovitz: Midterm campaign ads get nasty

October 19th, 2010 in Politics 0 comments

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu

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Brandweek asks: "Will Consumers Get Charge From Electric Cars?"

October 15th, 2010 in advertising, Marketing 0 comments

Two new electric cars are set to go on sale in November. The Chevrolet Volt and Nissan Leaf are creating much buzz but will consumers react positively to the new vehicles? In a recent Brandweek article, COM professor Tobe Berkovitz says getting the message out can be achieved through marketing.

“Ads can communicate product benefits and show concrete reasons for purchasing an electric car. Ads can also use emotional content to reinforce consumers’ desire to ‘do the right thing’.”

Contact Tobe Berkovitz, 617-353-7724, tobetv@bu.edu

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