Tagged: Social Networks
Twitter co-founder Biz Stone says the social-networking site is looking to make more acqusitions, may eventually be taken public, and is definitely not for sale. School of Management Professor N. Venkat Venkatraman, head of the Information Systems Department, says he applauds Twitter for maintaining its independence.
“During 2009, Twitter has emerged as a serious and credible ways for social connections to become part of the economic landscape and I expect to see in 2010 the functionality become as central as search-engine optimization.”
Contact N. Venkat Venkatraman, 617-353-7117, email@example.com
Mass Communications Professor Hyun-Yeul Lee, an authority on online media, says the revamped Facebook with its new 3-column design and highlights section should be an improvement both for users and advertisers.
“Facebook’s redesign is for the better because it addresses usability and clarity for the users. It also might be a plus for marketers in that it forces the user to take one more glimpse of an ad literally or in your peripheral vision.”
Contact Hyun-Yeul Lee, 617-353-5974, firstname.lastname@example.org
There have been many efforts to integrate various social-networking platforms into a seamless community. Some were introduced by the sites themselves, such as Facebook Connect. Others are third-party middleware like Power.com, launching this week in the U.S.
College of Communication Professor Hyun-Yeul Lee, a technology expert in the Department of Mass Communication, says the advantage in the effort to align the social-network stars likely will go to the platforms.
“When instant messaging became a big hit through AOL, Yahoo, and MSN, users flocked to specific applications based on their daily use, while others used clients that were already available associated with their e-mail accounts. Because of a wider distribution use between the different client applications, there was a need for middleware applications or middleware features in existintg clients to log onto other IM spaces.
“It is natural to see such a parallel now with social-networking sites, but different in the manner that these sites are social repositories. I predict sites like Power.com will not be as successful because of two factors: Communities have flocked together and grown within a popular network, such as Facebook and Myspace; and popular network sites such as Facebook allow developers to build an application which can include integrating other social-network sites.
“Unless there are convenience features compelling enough in sites such as Power.com, middleware ideas will most likely be developed and adopted within existing social-networking sites.”