Tagged: search engines
Google has agreed, as a concession to publishers of paid content news, to let them limit the number of free articles accessed through the Internet search engine. Journalism Department Chairman Lou Ureneck calls it a positive development for the media indusry, and ultimately for consumers.
“The free traffic in articles that news organizations have put significant money into developing is unsustainable in the long term. This moves the Internet and media closer to a consumer-paid model.”
Contact Lou Ureneck, 617-353-4095, email@example.com
In its effort to better compete with Google, Microsoft is rebranding its search engine. Microsoft’s “Live Search” (which used to be “MSN Search”) is now officially called “Bing” — or as Microsoft says, “the sound of found.” School of Management marketing Professor C.B. Battacharya can discuss the challenges of rebranding and retaining brand loyalty.
Contact C.B. Battacharya, 617-353-5710, firstname.lastname@example.org
Word’s out that Microsoft plans to unveil next week a new version of its Internet search engine. Meantime, Yahoo says it plans to improve the way it’s engine performs searches. School of Management Professor N. Venkat Venkatraman, who heads the Information Systems Department, can offer perspective on how the moves will affect the battle to compete to search giant Google.
“It’s encouraging to see Microsoft persevering with the search engine for several reasons: (1) Search is an essential building block for many online services and Microsoft is in the midst of transforming its business model to include online and cloud-based services and it cannot let the gateway be controlled by Google; (2) Mobile search is still in its infancy; (3) Search within social networks and social graphs (a la Facebook and Twitter) is still very immature.
“Their current low market share, while discouraging, should not deter Microsoft if they can come up with a more effective search engine that yields relevant, context-specific and timely results.”
Contact N. Venkat Venkatraman, 617-353-7117, email@example.com