Tagged: AdMob

Google/AdMob deal okayed

May 21st, 2010 in Technology 0 comments

Google on laptopDespite concerns that Google could extend its Internet marketing dominance into the emerging field of wireless devices, federal regulators approved the company’s $750 million purchase of its mobile advertising rival AdMobLaw Professor Keith Hylton, an authority on antitrust law, said it looks like the right decision given rapid changes in the market such as rival Apple buying the third largest mobile ad network, Quattro Wireless.  Besides, he said, Google doesn’t seemed worried about antitrust threats from the Obama administration.

“[Google] appears to have the administration working diligently on its side on the net neutrality issue, and that is probably worth a lot more than these relatively minor antitrust issues.”

Contact Keith Hylton, 617-353-8959, knhylton@bu.edu

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FTC sniffing Google-AdMob deal

April 7th, 2010 in Law 0 comments

AdMob logoThe Federal Trade Commission is reportedly preparing an antitrust challenge to Google’s proposed acquisition of the mobile-advertising company AdMob, and asked AdMob competitors about what the deal would mean for consumers.  Law Professor Keith Hylton, an authority on antitrust law, says be weary of what the competitors say — even in sworn statements.

“If the FTC asks AdMob’s competitors what they think about an acquisition that might give the firm a competitive advantage by enhancing the efficiency of its service, what will they say? My guess is that they will say that the acquisition is bad for consumers.”

Contact Keith Hylton, 617-353-8959, knhylton@bu.edu

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