Tobe Berkovitz

Title
Associate Professor of Mass Communication and Public Relations
Email
tobetv@bu.edu
Phone
617-353-5968
Education
BFA, University of Connecticut
MA, University of Connecticut
PhD, Wayne State University
Website
http://www.bu.edu/com/about-com/faculty/tobe-berkovitz/
Twitter
https://twitter.com/tobetv

berkovitz_tobeDr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz has consulted on campaigns in over 25 states. His clients have included Senators John Glenn, Carl Levin, Patrick Leahy and Tom Harkin. Berkovitz appears frequently on television and in the press as a political and media analyst.

Professor Berkovitz in the Media

Areas of Expertise:

  • Political campaign communication
  • Trends in consumer advertising and marketing
  • Media and society
  • New digital media
  • Television programming;