Social Media & Content Marketing

The PR team maintains an official presence on several popular social media platforms, including Facebook, Twitter, and Instagram. We use social media to connect with students, parents, prospective students, alumni, and the media, as well as to share engaging content and communicate about University programs and events.

We also collaborate with communicators across campus who manage social channels. If you are a member of the BU community who manages a social account for your school, department, center, or program and would like to be a part of the University’s social media communicators group, send an email to Public Relations at pr@bu.edu.

Our social media guidelines can be found here on the IS&T website.

Faculty Resources

As a Boston University faculty member and an expert in your field, you often need to communicate your expertise and research achievements to external audiences.  BU Public Relations can help by preparing you for interviews, reviewing your op-eds, connecting you with media, and amplifying your expertise through social channels.

Op-ed Assistance

A member of the PR staff can help shape and pitch your written commentary to the appropriate publications.

Media Training

Whether you’ve never worked with the media before or are a hardened media pro, we’re here to help prepare you for print and broadcast interviews.  We offer individual or small group training sessions which can be conducted in person, by phone, or at our broadcast studio located on BU’s campus.

Our on-campus studio facility is available for live or pre-taped TV and radio interviews, giving the BU community another way to share their expertise with local, national, and global news organizations. To book the studio, please contact the BU Public Relations office at 617-353-2240.

Studio Location & Parking

The Broadcast Studio is located at One Silber Way, 8th Floor, Room 814. Please take the west elevators to the 8th Floor. Upon The Broadcast Studio is located at One Silber Way, 8th Floor, Room 814. Please take the west elevators to the 8th Floor. Upon entering reception, take a right; the studio is down the hall on the right side, in Room 814. Your Public Relations representative will meet you at the studio.

If you need to access the studio after normal business hours (including weekends), your PR representative will arrange to meet you in the lobby of One Silber Way, as the 8th Floor is locked. Metered parking spots are available along Commonwealth Avenue, Silber Way, and Bay State Road. If you have a guest or permit pass for the parking garage located at 595 Commonwealth Avenue, please use the west entrance and take the elevator to the 8th Floor.

For assistance, call the Public Relations office at 617-353-2240.

Social Media Consulting

Social media can be the perfect vehicle to optimize your message and reach more people by sharing and creating content of your own.  The PR team can offer guidance regarding the specific social platforms that might best fit your needs and discuss the ways you can amplify your message via those platforms.  We’re actively promoting BU’s experts on social media ourselves.  Follow us on our BU experts program specific Instagram and Twitter accounts!

Event Publicity

To promote your on-campus event, simply gather finalized details (event title, date, time, location, admission cost, contact information, etc.) and submit to Public Relations at least six to eight weeks before the event.

We also encourage you to list the event on the following local websites:

Questions? You can reach us at 617-353-2240 or pr@bu.edu.

Hometown News

The Office of the University Registrar will send notice of a student’s graduation and appointment to the Dean’s List to his/her hometown newspaper. The newspaper(s) selected are those whose readership area includes the zip code of your official home address listed with the Registrar. If your announcement has not appeared in your hometown publication (please allow six to eight weeks as they collect info from colleges and universities across the country), send an email to pr@bu.edu and we can assist with getting your info to your hometown newspaper.

If you’d like more information on any of our services, please contact the PR office at 617-353-2240 or send us an email at pr@bu.edu.