Tobe Berkovitz, PhD

Associate Professor of Advertising

Dr. Berkovitz has worked since 1974 as a political media consultant on presidential, senatorial, congressional, and gubernatorial election campaigns. He specializes in media strategy and time buying, and works as a producer of political commercials. Berkovitz’s clients have included Senators John Glenn, Carl Levin, and Patrick Leahy, and Congressman John Tierney. Dr. Berkovitz appears frequently on television and in the press as a political and media analyst.

Professor Berkovitz in the Media:

Sunday night TV is DVR overload
Baltimore Sun, 4/27/12

Cracking the viral code
Boston Herald,4/28/12

The 13 ‘keys’ that predict why Obama will win in 2012
Bloomberg, 1/8/12

More Berkovitz in Newsmakers


Areas of Expertise:

  • political campaign communication
  • trends in consumer advertising and marketing
  • media and society
  • new digital media
  • television programming
  • impact of TV on individuals and society

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