Category: Tobe Berkovitz

A game of ads: Why violence in advertising is seizing the throne

July 15th, 2014 in 2014, College of Communication, Edward Boches, Newsmakers, Tobe Berkovitz 0 comments

Deseret News
Tobe Berkovitz, College of Communication
Edward Boches, College of Communication

Seven hundred fifty-two stains makes for a lot of laundry. That’s how many stains Tide tallied at the close of Season 4 of HBO’s popular fantasy drama “Game of Thrones” in a Twitter advertisement earlier this spring…

Berkovitz quote:

“Advertising frequently tries to see what it can get away with. That’s the nature of it. You’ve got to get people’s attention. The modern world of advertising is social media. As long as you stay away from social hot-button issues like sexuality or race, you have a better chance of getting away with things.”

Boches quote:

“My mom is probably never going to see this because it’s on Twitter. Another way to look at this is that the likelihood of this being seen beyond ‘Game of Thrones’ audience is slim. Tide is just smart enough to realize there’s a huge number of people watching this show.”

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Charlie Baker backs away from Hobby Lobby comments

July 11th, 2014 in 2014, Boston Globe, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Boston Globe (subscription required)
Tobe Berkovitz, College of Communication

Charlie Baker has clearly mastered the first law of holes: when you’re in one, stop digging. Under biting attack from Democrats, the Republican gubernatorial candidate quickly backed away Thursday from remarks he made a day earlier that downplayed the significance of the Supreme Court’s recent ruling on insurance coverage for contraceptives…

Expert quote:

“He had to do sort of a mea culpa and show that he is actually in step with Massachusetts thought.”

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Limbaugh Blasts Move Against Redskins Trademark as ‘Tyranny’

June 19th, 2014 in 2014, College of Communication, Newsmakers, Newsmax, Tobe Berkovitz 0 comments

berkovitz2-150x150Newsmax
Tobe Berkovitz, College of Communication

Conservatives on Wednesday ripped the decision by the U.S. Patent and Trademark Office to strip the Washington Redskins football team of its trademark — blasting it as the ultimate power play by the Obama administration to plunder free-speech rights…

Expert quote:

“So much for freedom of speech. If you can take away that trademark because it’s offensive to some, maybe you can start taking away trademarks that are offensive to other people. I don’t see how something like this could stand.”

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Charlie Baker first in ad race

June 19th, 2014 in 2014, Boston Herald, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Boston Herald
Tobe Berkovitz, College of Communication

GOP hopeful Charlie Baker has come out swinging in the gubernatorial ad war, spending $230,000 in influential fall ad buys from September through the November election — the first big investment in a busy season likely to leave voters pummeled by televised political messaging…

Expert quote:

“These campaigns are going to be buying a ton of time, and special interests will absolutely be spending big money. Once you get into fall, politics will bombard the airwaves.”

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Brooklyn Offers Urban Cool to 2016 Convention Bid

June 14th, 2014 in 2014, Associated Press, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Associated Press
Tobe Berkovitz, College of Communication

Brooklyn, at long last out of the shadow of Manhattan, has become its own urban brand, emanating youthful energy, gritty cool and liberal politics, a combination backers hope will make it the edgy choice to host the 2016 Democratic convention…

Expert quote:

“Brooklyn is really the heart of cool, has tons of cachet and would really fire up some Democrats. But I’m not sure Brooklyn has much allure if you’re a suburban voter from outside Cincinnati.”

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White House surprised by Bergdahl

June 6th, 2014 in 2014, College of Communication, Newsmakers, The Hill, Tobe Berkovitz 0 comments

berkovitz2-150x150The Hill
Tobe Berkovitz, College of Communication

The White House has been caught off guard by the negative reaction to the deal that freed Army Sgt. Bowe Bergdahl, the last American prisoner of war in Afghanistan…

Expert quote:

“A big part of the WH stew on this is typical photo op hubris. Instead of just bringing Bergdahl back, they had to do the full kissy-huggy announcement with mom and dad figuring this good news would push the VA mess off the front page.”

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Experts: Carney’s Departure Comes as Press Grows More Wary of Obama

May 31st, 2014 in 2014, College of Communication, Newsmakers, Newsmax, Tobe Berkovitz 0 comments

berkovitz2-150x150Newsmax
Tobe Berkovitz, College of Communication

White House press secretary Jay Carney’s resignation capped a tenure that saw the media grow increasingly restless toward President Barack Obama amid of a bevy of scandals, including the controversy that led to Veterans Affairs Secretary Eric Shinseki’s departure on Friday, experts told Newsmax…

Expert quote:

“Despite the fact that the press knows that he lied to them repeatedly, that he was part of the cover-up of a whole bunch of administration scandals, he will still get a job for probably several million dollars a year. The irony would be if he goes into a healthcare provider.”

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Political Observers: VA Scandal Differs From Other Obama Debacles

May 24th, 2014 in 2014, College of Communication, Newsmakers, Newsmax, Tobe Berkovitz 0 comments

berkovitz2-150x150Newsmax
Tobe Berkovitz, College of Communication

The spiraling scandal at the Department of Veterans Affairs over deadly treatment delays and falsified waiting lists is setting itself apart from the other controversies that have plagued the Obama administration, Republicans and political observers tell Newsmax…

Expert quote:

“The Democrats are not going to toe the party line on this one. Any Democrat who is up for re-election will have to break with the president as long as Obama refuses really to take any firm action. There’s just too much on the line for the Democrats. It’s one thing to stay with the president on the IRS and Benghazi, but they’re not going to be able to stay with and support the president if he doesn’t take some firmer action and make some really concrete statements.”

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As Hillary White House run looms, questions linger about Bill

May 18th, 2014 in 2014, College of Communication, Newsmakers, The Hill, Tobe Berkovitz 0 comments

berkovitz2-150x150The Hill
Tobe Berkovitz, College of Communication

Whether Hillary Clinton likes it or not, her husband is one of the big reasons she is the prohibitive favorite to win the Democratic Party’s presidential nomination if she runs in 2016…

Expert quote:

“The question for Hillary 2016 is if they can keep him on the rails, because when he’s on track, he’s the strongest campaigner in the country. At a cerebral level, yes, he understands that restraint is necessary, but I think the protective political, personal instinct jumps in.”

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With family videos, Baker shows human side

May 18th, 2014 in 2014, College of Communication, Lowell Sun, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Lowell Sun
Tobe Berkovitz, College of Communication

YouTube viewers met Charlie Baker’s wife back in October, and last week, they met his brother, too…

Expert quote:

“Last time, Baker ran as sort of an unsuccessful candidate, and now he’s repositioning himself as more of a caring person, with the credentials. That type of thing is very common, especially early, early, early on in a campaign where you’re just trying to shape public opinion.”

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