Nike can’t run from ad
Boston Herald
Tobe Berkovitz, College of Communication
Murder charges against Olympic “Blade Runner,” Oscar Pistorius, may give Nike’s reputation another black eye, but the athletic footwear and apparel giant can save itself further brand damage by cutting ties completely with the South African sprinter, experts said yesterday…
Expert quote:
“I don’t see any of this as causing any significant or long-term damage for any of these brands unless the brands do something stupid. (They should) walk away as fast as they can.”
B of A makes critical investment in its image
Boston Herald
Tobe Berkovitz, College of Communication
Besides the Super Bowl commercials, it’s one of the most anticipated advertising campaigns of this year, one that could prove to be a textbook case of how a company goes about mending its tattered image — or unraveling it further…
Expert quote:
“Bank of America had a reputation as the biggest and baddest of the banks, not just because of the financial collapse, but because of what some people consider to be its cannibalistic policies, including its fees and making it tough for people to get mortgages and loans. Advertising makes a promise. For a business to succeed, it needs to keep the promise.”
Mass. Senate race awaits decision by Scott Brown
USA Today
Tobe Berkovitz, College of Communication
Everything is ready for a Senate special election in Massachusetts – except a Republican candidate…
Expert quote:
“Elizabeth Warren was for many people such a compelling figure, such an un-politician, a heroine you could throw your support behind. Ed Markey is a traditional solid liberal congressman. Big difference there.”
More Digital Advertising Coming to MBTA Stations & Stops
BostInno
Tobe Berkovitz, College of Communication
It’s the age of digital advertising, and the MBTA isn’t holding back when it comes to innovative ways to get the message out to customers…
Obama runs afoul of Dem base
The Hill
Tobe Berkovitz, College of Communication
President Obama has angered his base on a wide range of issues over the last month, even as he rides a political high after his victory over congressional Republicans in the fiscal-cliff fight…
Internet shifts rape stigma to perpetrators
Boston Globe (subscription required)
Tobe Berkovitz, College of Communication
Last weekend, more than 1,000 people gathered in Steubenville, Ohio, a small town with a history of high school football glory, to support the victim of an alleged rape…
Politics as usual – 1.7.13
Boston Public Radio
Tobe Berkovitz, College of Communication
Matt Damon’s ‘Promised Land’ fuels a real-world battle over ‘fracking’
The Hill
Tobe Berkovitz, College of Communication
The new Matt Damon film “Promised Land” is giving voice to critics of natural gas production, but the film faces opposition too as “fracking” goes Hollywood…
‘All lines are open’ as the US hurtles towards fiscal cliff
Scotsman
Tobe Berkovitz, College of Communication
Barack Obama arrived back in Washington yesterday, cutting short his Christmas holiday to and try to breathe new life into the stalled process of resolving the so-called fiscal cliff crisis in the US before New Year’s Day…
Obama looks to retain upper hand as ‘fiscal cliff’ negotiations resume
The Hill
Tobe Berkovitz, College of Communication
President Obama will strive to retain the political upper hand in negotiations over deficit reduction when he returns to Washington Thursday morning…
