Category: Susan Fournier
Creating the ‘innovative mindset’
Worcester Telegram & Gazette
Susan Fournier, School of Management
Dennis Stauffer believes that innovation can be taught…
Expert quote:
“I don’t think is something as concrete as gravity. If you are in a public trade organization you have to guaranty innovation every year, all the time.”
How Twinkies could survive even if Hostess doesn’t
Christian Science Monitor
Susan Fournier, School of Management
For those panicked consumers considering a Twinkie bake set on eBay for some extortionate price, a word of caution…
Baker’s ovens to go cold
Portland Press Herald
Susan Fournier, School of Management
Hostess Brands Inc, the bankrupt maker of Twinkies and Wonder Bread, plans to shut its doors after 82 years, selling off its snack foods and bread brands and laying off 18,500 workers in the process…
United’s Balky Computers Could Send Brand Into Tailspin
E-Commerce Times
Susan Fournier, School of Management
United Airlines experienced a major computer problem this week, and the news no doubt sent shudders down the spines of would-be Thanksgiving holiday travelers everywhere…
Latest GfK quant offering focuses on human relationships
Research Magazine
Susan Fournier, School of Management
GfK has developed a new quantitative model approach which will offer brands “metaphors” and templates to describe consumers’ relationships with their business…
Goodbye to Windows Live (and Whatever It Meant)
New York Times
Susan Fournier, School of Management
If you own a Windows-based PC, you may like the operating system well enough…
This Is Why You Fall in Love With Brands
The Atlantic
Susan Fournier, School of Management
Advertising veteran and marketing expert Susan Fournier reflects on her seminal 1998 study on brand relationship theory and asserts that it’s not just a metaphor…
Reports Of Design Thinking’s Death Were an Exaggeration
Fast Company
Susan Fournier, School of Management
A few months back, my friend and longtime colleague Grant McCracken posed a question to Fast Company readers: “Is design thinking dead?”…
