Category: Susan Fournier

Pumpkin spice: why people love it or hate it

Christian Science Monitor Susan Fournier, Questrom School of Business Twelve years after Starbucks introduced the Pumpkin Spice Latte on its menu, pumpkin spice has become an undeniable cultural presence every fall… Expert quote: “There is a whole science of taste, so when you find these combinations that work with a segment of the population it gets […]

Experts Media Alert – Tom Brady and “Deflategate”

Months after the “Deflategate” controversy sprung up in the wake of the New England Patriots‘ AFC Championship win against the Indianapolis Colts in January, NFL officials have again ruled to uphold Patriots QB Tom Brady’s four game suspension. Guilty or not, Brady will have to take the issue up in federal court to have his punishment reduced or […]

Turning Customers Into Cultists

The Atlantic Susan Fournier, School of Management In the third week of September, thousands of people organized themselves into neat lines that snaked along the city blocks of New York, Seattle, London, and dozens of other cities around the world… Expert quote: “People are meaning-seeking creatures,” says Susan Fournier, a professor of management at Boston University. “The […]