Category: Shuba Srinivasan

7 things marketing wants to say to IT

Computerworld Shuba Srinivasan, School of Management As marketing becomes fully digital, CMOs need more than just plain-vanilla tech services from their IT departments — much more… Expert quote: “Marketers really need integrated databases. The CMO’s job would be a lot easier if CIOs could provide an integrated solution that tracks from lead generation through sale […]