Category: Shuba Srinivasan

6 Reasons GM Could Avoid Any Swoon In Car Sales

May 23rd, 2014 in 2014, Forbes, Newsmakers, School of Management, Shuba Srinivasan 0 comments

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Shuba Srinivasan, School of Management

It looks like it’s shaping up to be a bad summer in GM showrooms, right? As General Motors’ recalls keep adding to its record number this year — with another four actions, covering 2.4 million vehicles, announced this week…

Expert quote:

“GM has been able to generate some foot traffic to showrooms through short-term incentives and employee pricing. This increased store traffic has led to sales conversions.”

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7 things marketing wants to say to IT

February 5th, 2014 in 2014, Computerworld, Newsmakers, School of Management, Shuba Srinivasan 0 comments

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Shuba Srinivasan, School of Management

As marketing becomes fully digital, CMOs need more than just plain-vanilla tech services from their IT departments — much more…

Expert quote:

“Marketers really need integrated databases. The CMO’s job would be a lot easier if CIOs could provide an integrated solution that tracks from lead generation through sale and post-sale information such as returns and how customers interact with the company on social networks.”

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Email Marketing for the Holidays, Part 1: Making the Right Mobile Impression

December 3rd, 2013 in 2013, Newsmakers, School of Management, Shuba Srinivasan 0 comments

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Shuba Srinivasan, School of Management

Email marketing will be a key strategy in retailers’ advertising playbooks this holiday season, but not just any email..

Expert quote:

“Subject lines make the first impression. They need to be inviting enough to not give away the whole email, concise enough that they fit on the screen of all devices and clear enough that people know why you’re sending an email.”

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