Clinton’s media tensions renewed by email furor

Category: College of Communication

Making sense of the new Alphabet

Marketing Dive Edward Boches, College of Communication As word spreads of Google’s self-imposed acquisition by its latest creation, Alphabet Inc., the question on many marketers’ minds is what the restructuring means for the conglomerate’s ad business… Expert quote: “Google will still be Google the brand, and nothing will change.” View full article

Boston magazine unveils Chinese-language edition

Boston Globe (subscription required) Lou Ureneck, College of Communication The bosses at Boston magazine have clearly been reading their own headlines… Expert quote: “From my own experience, I have many Chinese students who often come from affluent families, and those families often buy real estate here for the students. Boston magazine is making an astute […]

Trump’s Dominance in South May Force Debate Rivals to Attack Him

Newsmax Tobe Berkovitz, College of Communication An exclusive Newsmax survey of over 5,700 voters in 12 southern states indicates GOP presidential contender Donald Trump’s political strength is now centered in the South rather than the Northeast as initially expected… Expert quote: “With a full stage of candidates someone will take a whack at The Donald.” […]