Category: College of Communication

Channel 25 to drop ‘Fox’ from newscast name

Boston Globe Tobe Berkowitz, College of Communication “Fox News, powered by its strong conservative bent, is the most popular national cable news network. But in liberal Greater Boston, the brand has become a liability for the local Fox affiliate…” Expert quote: “Will this have a major impact? No,” Berkovitz said. “But it can’t hurt.” View full […]

Newspaper Chooses To Focus On “Troubled Past” Of The Passenger Who Was Violently Dragged Off A United Flight

Media Matters for America Tom Fielder, College of Communication Days after United Airlines passenger David Dao was violently removed by security officials from an overbooked flight, his local newspaper, The Courier-Journal, published a report detailing the man’s completely unrelated “troubled past” and printed photos of his home and office… Expert quote: “Tom Fiedler, dean of […]

How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory

AdWeek Edward Boches, College of Communication  “Since the moment Pepsi released its new two-and-a-half minute spot—featuring Kendall Jenner, protesters and a message of unity via soda—response to the ad has been anything but positive…” Expert quote: “Ridiculous ad,” said Edward Boches, professor of advertising at Boston University and a former partner, CCO at Mullen Lowe. “Shows no awareness of […]

Dems tout FBI investigation of Trump campaign and Russia, but questions remain

WJLA Tobe Berkovitz, College of Communication “FBI Director James Comey’s confirmation that the agency is investigating ties between President Donald Trump’s campaign and the Russian forces that attempted to influence the 2016 election has instigated a new round of accusations, speculation, and conspiracy theories among Democrats…” Expert quote: “Everybody had a good day yesterday.” View […]

Dems tout FBI investigation of Trump campaign and Russia, but questions remain

WJLA Tobe Berkovitz, College of Communication FBI Director James Comey’s confirmation that the agency is investigating ties between President Donald Trump’s campaign and the Russian forces that attempted to influence the 2016 election has instigated a new round of accusations, speculation, and conspiracy theories among Democrats… Expert quote: ““Everybody had a good day yesterday,” said Tobe […]

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Corporate social media ripe for political hacking

Boston Herald Jacob Groshek, College of Communication “McDonald’s blamed an “external source” for hacking into its corporate Twitter account to issue a tweet taunting President Trump yesterday — the latest instance of a popular new way to get attention, by hijacking high-profile sites.” Expert quote: “If we start to see this happening more frequently on […]