Category: College of Communication

Market Basket walkout a future case study

July 24th, 2014 in 2014, College of Communication, John Carroll, Newsmakers 0 comments

carroll_johnUnion Leader
John Carroll, College of Communication

The rapidly escalating drama surrounding the Market Basket supermarket chain very likely is a future topic of study unfolding before the public’s eyes, a mass communication professor at Boston University says…

Expert quote:

“This is going to be a major case study for decades to come. It is a real textbook case of one side telling its story and establishing a narrative, really vividly, while the other side sits by and watches it happen.”

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Politicians’ involvement in Market Basket fight may backfire, analysts say

July 23rd, 2014 in 2014, College of Communication, Lowell Sun, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Lowell Sun
Tobe Berkovitz, College of Communication

While the Market Basket saga could be described as a “family food fight” within a private business, any elected officials in Massachusetts or New Hampshire who choose not to get involved could wind up with pie in their faces, several political analysts interviewed by the Sun said Wednesday…

Expert quote:

“It’s basically a family food fight that’s been going on for a long time, but what’s different about this is, and the reason politicians are now weighing in, isn’t because they want to get in the middle of a struggle between the company’s upper management, but because it’s such a big news story. It’s a chance for politicians, especially for people in a district that has a headquarters or store, to speak out, and for state politicians, who need to get their name out there to get involved.”

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Keller @ Large: Can Market Basket Survive?

July 22nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBZ-TV 0 comments

John Carroll, College of Communication

Can Market Basket survive the current employee and customer backlash?

Expert quote:

“The first thing they should do is they should go out and tell their story. You go from justice to vengeance and all of a sudden you take the chance the public is gonna have a bad taste in their mouth because of that.”

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An ousted CEO so popular employees are protesting to get his job back

July 22nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, Washington Post 0 comments

carroll_johnWashington Post
John Carroll, College of Communication

Employees protest over many things: higher wages, better benefits, safer working conditions in their jobs. What’s far more unusual, if not unprecedented, is to see workers, organized by senior managers, stage a rebellion to help their CEO get his job back…

Expert quote:

“If this is about justice, the public will support that. But if this is about vengeance, that could end up leaving a bad taste in the public’s mouth.”

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Obama Slammed for Burger Stop, Fundraisers During Crises

July 22nd, 2014 in 2014, College of Communication, Newsmakers, Newsmax, Tobe Berkovitz 0 comments

Tobe Berkovitz, College of Communication

President Barack Obama has come under fire for stopping for a cheeseburger and fries in the middle of the dual Ukrainian and Palestinian crises…

Expert quote:

“I don’t think anybody begrudges the president some time off and some vacation time. It’s just, when you’ve got bodies strewn all over a field, and our borders being overrun, it doesn’t play well.”

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Market Basket management paying for missteps in standoff

July 22nd, 2014 in 2014, Boston Globe, College of Communication, John Carroll, Newsmakers 0 comments

carroll_johnBoston Globe (subscription required)
John Carroll, College of Communication

The stores are running out of groceries, loyal customers are promising to shop the competition, and a group of longtime employees who were summarily fired by management are being made into martyrs by thousands of protesters…

Expert quote:

“What they need is someone the public can latch on to as authentic and credible, and right now, they don’t have any of that going for them.”

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Multiple crises dog ‘No Drama’ Obama

July 21st, 2014 in 2014, College of Communication, Newsmakers, The Hill, Tobe Berkovitz 0 comments

berkovitz2-150x150The Hill
Tobe Berkovitz, College of Communication

The crises in Ukraine and Gaza have created new problems for a White House that has sought to project President Obama as above politics…

Expert quote:

“You have to wonder, is he reading any of his reviews?”

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A game of ads: Why violence in advertising is seizing the throne

July 15th, 2014 in 2014, College of Communication, Edward Boches, Newsmakers, Tobe Berkovitz 0 comments

Deseret News
Tobe Berkovitz, College of Communication
Edward Boches, College of Communication

Seven hundred fifty-two stains makes for a lot of laundry. That’s how many stains Tide tallied at the close of Season 4 of HBO’s popular fantasy drama “Game of Thrones” in a Twitter advertisement earlier this spring…

Berkovitz quote:

“Advertising frequently tries to see what it can get away with. That’s the nature of it. You’ve got to get people’s attention. The modern world of advertising is social media. As long as you stay away from social hot-button issues like sexuality or race, you have a better chance of getting away with things.”

Boches quote:

“My mom is probably never going to see this because it’s on Twitter. Another way to look at this is that the likelihood of this being seen beyond ‘Game of Thrones’ audience is slim. Tide is just smart enough to realize there’s a huge number of people watching this show.”

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Charlie Baker backs away from Hobby Lobby comments

July 11th, 2014 in 2014, Boston Globe, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Boston Globe (subscription required)
Tobe Berkovitz, College of Communication

Charlie Baker has clearly mastered the first law of holes: when you’re in one, stop digging. Under biting attack from Democrats, the Republican gubernatorial candidate quickly backed away Thursday from remarks he made a day earlier that downplayed the significance of the Supreme Court’s recent ruling on insurance coverage for contraceptives…

Expert quote:

“He had to do sort of a mea culpa and show that he is actually in step with Massachusetts thought.”

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BU Researchers Receive NIH Funding for Genetic Research in Alzheimer’s Disease

July 9th, 2014 in 2014, College of Communication, News Releases, School of Medicine 0 comments


Contact: Gina DiGravio, 617-638-8480,


BU Researchers Receive NIH Funding for Genetic Research in Alzheimer’s Disease


(Boston) –Boston University School of Medicine (BUSM) received major funding from the National Institute on Aging (NIA) as part of a national effort to identify rare genetic variants that may protect against and contribute to Alzheimer’s disease risk.


The four-year, $3 million grant, “Identifying Risk and Protective Variants for AD Exploring their Significance and Biology” is led by Sudha Seshadri, MD, professor of neurology at BUSM and a Senior Investigator at the Framingham Heart Study and for the Cohorts for Heart and Aging Research in Genomic Epidemiology (CHARGE) consortium. This project is linked to CHARGE projects at two other universities which all together received grants totaling more than $10 million. Other BU investigators who are part of the CHARGE project are Anita DeStefano, PhD, Adrienne Cupples, PhD, and Josee Dupuis, PhD, who are professors of biostatistics, and Honghuang Lin, PhD, assistant professor of medicine.


“As a neurologist treating patients with Alzheimer’s disease, it is very exciting to see the increased recognition, at a national level, of the need to find more effective preventive and therapeutic measures,” said Seshadri.


Alzheimer’s disease, a progressive neurodegenerative disorder, has become an epidemic that currently affects 5.2 million people in the United States with economic costs that are higher than those of heart disease or cancer. Available drugs only marginally affect disease severity and progression. While there is no way to prevent this devastating disease, the discovery of genetic risk factors for Alzheimer’s is bringing researchers closer to learning how the genes work together and to identifying the most effective intervention for the disease.


Genetics is a cornerstone of identifying targets for Alzheimer’s disease therapies. This movement began in 2011, when President Barack Obama signed into law the National Alzheimer’s Project Act (NAPA), mandating support for Alzheimer’s research and health and long-term care services for affected individuals across all federal agencies. One of the first projects mandated by NAPA was the Alzheimer’s Disease Sequencing Project (ADSP). With this funding, CHARGE becomes a member of the National Institute of Aging-mandated Sequence Analysis Consortium, which also includes three National Human Genome Research Institute (NHGRI) Large-Scale Sequencing Centers.


CHARGE investigators will analyze whole exome and whole genome sequence data generated from 6,000 subjects with Alzheimer’s disease and 5,000 elderly individuals who do not have Alzheimer’s disease. They also will study data from approximately 100 large families, mostly of Caribbean and Hispanic descent, that include multiple individuals with Alzheimer’s disease to identify rare genetic variants that either protect against or cause Alzheimer’s disease. They will also be contributing additional CHARGE data from over 11,000 subjects with information on genetic sequence and AD-related traits.


“AD currently has no effective treatment thus prevention is the primary strategy to combat this disease,” said Boston University School of Medicine Dean Karen Antman, MD. “This is an exciting opportunity for our faculty to develop novel approaches that might ultimately delay or prevent AD.”


CHARGE is a collaboration of an international group of investigators. Eric Boerwinkle, PhD at the University of Texas, Houston and Baylor College of Medicine and Ellen Wijsman, PhD at the University of Washington will lead other funded CHARGE projects. Cornelia van Duijn, PhD who is a consultant on behalf of Erasmus University in the Netherlands.


This research at Boston University is supported by the National Institute on Aging grants U01-AG049505.