Category: Judith Austin

RuPaul Dresses Up Product Placement

Adweek Judith Austin, College of Communication Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods… View full article quoting expert Judy Austin

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

Adweek Judy Austin, College of Communication It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices… Expert quote: “Something has definitely changed. An infinite number of things, including ads, feed into Apple’s brand impression. Over time, it rose to mythic status. It’s like feet of clay.” View full […]