Category: Judith Austin

Gravity Award Winner: Nivea Sun Solar Ad Charger

September 22nd, 2014 in 2014, College of Communication, Judith Austin, Newsmakers 0 comments

austin_judithAdweek
Judith Austin, College of Communication

A couple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected campaign that would also add utility. FCB soon devised a fusion of commerce, content and technology that let sun worshippers enjoy the rays without having to worry about charging their mobile phones…

Expert quote:

“This kind of work is part of building a genuine relationship. Giving people something of meaningful value for use in their lives without asking them to buy something first can turn customers into a brand community.”

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RuPaul Dresses Up Product Placement

August 11th, 2014 in 2014, College of Communication, Judith Austin, Newsmakers 0 comments

austin_judithAdweek
Judith Austin, College of Communication

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods…

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Apple Needs a Fresh Marketing Vision, and We Have Some Ideas

July 23rd, 2013 in 2013, College of Communication, Judith Austin, Newsmakers 0 comments

austin_judithAdweek
Judy Austin, College of Communication

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices…

Expert quote:

“Something has definitely changed. An infinite number of things, including ads, feed into Apple’s brand impression. Over time, it rose to mythic status. It’s like feet of clay.”

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Ad agency ventures into radio

October 26th, 2012 in 2012, Boston Business Journal, Judith Austin, Newsmakers 0 comments

austin_judithBoston Business Journal (subscription required)
Judith Austin, College of Communication

Like most ad agencies, PJA Advertising creates promotional content for clients…

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Hill Holliday gears up to pitch BofA

January 20th, 2012 in 2012, Boston Business Journal, College of Communication, Judith Austin, Newsmakers 0 comments

Boston Business Journal (subscription required)
Judith Austin, College of Communication

Local ad shop Hill Holliday is scrambling to expand its chunk of Bank of America’s advertising business following the mammoth bank’s recent decision to review its $2 billion ad spend…

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