Category: John Verret

Selling ‘Anchorman 2’

December 5th, 2013 in 2013, Boston Herald, College of Communication, John Verret, Newsmakers 0 comments

verret_johnBoston Herald
John Verret, College of Communication

Will Ferrell’s visit to Emerson College as TV newsman Ron Burgundy — the latest in his tour of quirky in-character appearances to sell the “Anchorman” sequel — is a “brilliant” marketing strategy, industry insiders say, that could set a new standard for movie promotion if it pays off at the box office…

Expert quote:

“If there are people in the movie business who thought they could pull it off and this does work, then I think you are going to see lots of attempts to do it.”

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Seaport concert venue in search of a name

September 24th, 2013 in 2013, Boston Globe, College of Communication, John Verret, Newsmakers 0 comments

verret_johnBoston Globe (subscription required)
John Verret, College of Communication

The Bank of America Pavilion, the site of summertime concerts along the Boston waterfront, will soon be in search of a new name as the financial services giant drops its sponsorship of the venue marked by its signature white tent…

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Mullen’s strong run adds to CEO’s appeal

August 23rd, 2013 in 2013, Boston Business Journal, College of Communication, John Verret, Newsmakers 0 comments

verret_johnBoston Business Journal (subscription required)
John Verret, College of Communication

The news out of Mullen has been good…

Expert quote:

“His biggest challenge is to keep this going. Never rest.”

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With flame of humanity, banks try to melt icy image

August 7th, 2013 in 2013, Boston Globe, College of Communication, John Verret, Newsmakers 0 comments

verret_johnBoston Globe (subscription required)
John Verret, College of Communication

Banks are trying to wipe away years of bruising headlines and blame for the financial crisis with a simple message: They care about you…

Expert quote:

“They’re all fishing. They’re all trying to protect their base and trying to get as much new business as they can.”

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Mullen lands $200m Acura advertising account

March 20th, 2013 in 2013, Boston Globe, College of Communication, John Verret, Newsmakers 0 comments

verret_johnBoston Globe (subscription required)
John Verret, College of Communication

The Boston advertising firm Mullen solidified its position as an industry leader this week when it landed the account of the luxury auto brand Acura, analysts said…

Expert quote:

“The advertising for Acura has been just kind of blah. It would be very difficult for me to tell you anything about an Acura ad without my computer at my side.”

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Why Don’t Advertisers Care About Me Anymore?

March 7th, 2013 in 2013, College of Communication, John Verret, New York Times, Newsmakers 0 comments

verret_johnNew York Times
John Verret, College of Communication

Greetings. You people are all irrelevant…

Expert quote:

“The boomers are an important audience, but boomers are a little easier to find, because they probably watch TV in a more traditional way.”

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Brands Capitalize on the ‘Impending Apocalypse’

December 19th, 2012 in 2012, Business Week, College of Communication, John Verret, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150verret_johnBusiness Week
Tobe Berkovitz, College of Communication
John Verret, College of Communication

On Monday, Jell-O released a TV spot in which a company executive decked out in survivalist fatigues ascends a Mayan temple with a crate of Jell-O pudding…

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For some businesses, words can’t express what they do

October 24th, 2012 in 2012, College of Communication, John Verret, Marketplace, Newsmakers 0 comments

verret_johnMarketplace
John Verret, College of Communication

The parent company of the Weather Channel is dropping the name “Channel” from its corporate name. The CEO of the company told The New York Times this week that “Channel” is too limiting. It’s just the latest company to rethink what’s in a name…

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