Category: John Carroll

Media Analyst John Carroll’s Top Five Ads of 2014

December 22nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Here & Now media analyst John Carroll, a professor of mass communications at Boston University, shares a few of his favorite ad campaigns, which encompass both television and web advertising…

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Sony Sends News Outlets a Stern but Toothless Warning

December 16th, 2014 in 2014, College of Communication, John Carroll, Newsmakers 0 comments

carroll_johnTechNewsWorld
John Carroll, College of Communication

On behalf of Sony Pictures Entertainment, high-powered attorney David Boies sent a letter to a number of news outlets Sunday demanding that the organizations refrain from publishing stories based on material hackers recently stole from the company and that they destroy any of the pilfered data in their possession…

Expert quote:

“To lean on journalists when Sony created this problem for themselves is pretty ham-handed. Sony’s only hurting itself with these threats. It’s not a winning strategy, and there’s no end game for them.”

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Week In Review: Police Body Cameras, Ride Sharing, Gambling

December 8th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

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Week In Review: Protesters In Boston, Baker’s Cabinet, Colleges Drop Cosby

November 30th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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Apple’s ‘Get’ Puts Paid to Free-App Sham

November 25th, 2014 in 2014, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

Apple has removed the word “free” from download buttons in its iOS and OS X app stores, replacing it with “get…

Expert quote:

“There’s a marketing drawback to this because ‘get’ doesn’t say ‘free’ to me. Over time, it may come to mean that, but initially the transition may be a little rocky.”

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Week In Review: Ebola Quarantine, Baker’s Yarn, Tom Menino

November 1st, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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As bottle bill politics hits supermarket aisles, shoppers have mixed reactions

October 27th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, Springfield Republican 0 comments

carroll_johnSpringfield Republican
John Carroll, College of Communication

Gregory Murphy was checking out at Market Basket in Woburn last week when he was startled to see the cashier slip a flier into his grocery bag urging him to vote against a ballot question expanding the bottle bill…

Expert quote:

“There’s a lot of fungibility in the voting public, and I think there’s pretty widespread lack of reliable information. In those situations, people tend to gravitate toward the side they trust. In that case, it would be Market Basket.”

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Spending On 2014 Campaign Ads On Track To Exceed $1 Billion

October 20th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Spending on political ads this election cycle is on track to exceed $1 billion, according to a new study by the Wesleyan Media Project. That translates into roughly two million ads in House, Senate and gubernatorial races…

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New Hampshire has become a land of political ads

October 16th, 2014 in 2014, Boston Globe, College of Communication, John Carroll, Newsmakers 0 comments

carroll_johnBoston Globe (subscription required)
John Carroll, College of Communication

It’s a small state, best known for its beautiful natural landscape, its “Live Free or Die” libertarian ethos, and its first-in-the-nation presidential primaries…

Expert quote:

“You’ve got the Twenty Thousand Leagues Under the Sea voice-over, you’ve got the grainy black-and-white photos, you’ve got the terrible sounding information — people tend to tune that stuff out,.”

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New BU Archival Exhibit Features Over 500 Letters From ‘Red Scare’ Conspiracy Case

October 7th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

In 1951, the Cold War was at a fever pitch. War raged in Korea. The iron curtain had fallen across Europe. And in the Nevada desert, the U.S. military held training exercises for nuclear war by setting off actual nuclear explosions…

Listen to audio of expert John Carroll