Category: John Carroll

Is That Yelp Review Legit?

July 2nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

There was a time when people made decisions about where they would dine, who would paint their house and who would do their hair all based on word-of-mouth recommendations from family and friends…

Listen to audio of expert John Carroll

Emotional Backlash Unlikely to Unsettle Facebook

July 2nd, 2014 in 2014, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

It’s unlikely that Facebook’s psych experiment that turned some 700,000 of its users into involuntary lab rats will hurt its brand or advertising revenue. However, Facebook’s research on the emotional impact of content in the News Feeds of its members has unleashed a torrent of criticism…

Expert quote:

“This isn’t collecting data and employing it for marketing purposes. This was more like a lab experiment. It goes beyond the standard digital vacuuming of people’s data. This was not a test to improve service. This was a test to heighten the attachment of Facebook users to the site.”

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SnappyTV Could Amp Up Twitter Amplify

June 19th, 2014 in 2014, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

Twitter on Thursday announced a new addition to its social-TV arsenal: SnappyTV. SnappyTV is an online service that allows content owners to clip, edit and share video from live broadcasts in near-real time…

Expert quote:

“Everyone wants to be involved in the real-time mix. SnappyTV can get Twitter more involved in that.”

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Once King Of Creativity And Marketing, Apple Struggles

June 18th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Thirty years ago, Apple introduced the Macintosh computer in memorable fashion, with its “1984″ ad that aired only once, during the Super Bowl…

Listen to audio of expert John Carroll

Week In Review: Minimum Wage, Opiate Addiction, Boston Olympics 2014

June 13th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

Listen to audio of expert John Carroll

World Cup marketing: Global push from mega brands

June 9th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Coca-Cola, McDonald’s and Nike are among the companies pulling out the stops to promote the upcoming World Cup…

Listen to audio of expert John Carroll

Primary Election Campaigns Focusing On Family Ties

May 19th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Listen to audio of expert John Carroll

Week In Review: Student Housing, Casino Upheaval, GOP Turmoil, Health Connector

May 11th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

Listen to audio of expert John Carroll

New Hampshire Senate Race Draws Outside Money

April 24th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

Listen to audio of expert John Carroll

The first 100 days: running the rule over five big-city mayors

April 13th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, The Guardian 0 comments

carroll_johnThe Guardian
John Carroll, College of Communication

New York, Detroit, Minneapolis, Boston and Seattle all have new leaders. How do their report cards look?…

Expert quote:

“So far the public seems to be happy, I see very little buyer’s remorse.”

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