Category: John Carroll

Week In Review: ‘Deflategate,’ Olympics, Baker’s Budget, Tsarnaev

January 24th, 2015 in 2015, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

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Week In Review: State Of The City, Olympics, Sen. Warren, Drug Informants

January 16th, 2015 in 2015, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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Verizon’s Cookies Never Crumble

January 16th, 2015 in 2015, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

Verizon burns a permanent universal identifier into all smartphones on its network so that marketers can use it to create cookies that users can’t purge…

Expert quote:

“Mobile is the place where advertisers want to be, so the more an audience can be tailored for marketers, the more attractive and appealing a platform is going to be.”

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Year In Review: Elections, Market Basket, Protests

December 28th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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Media Analyst John Carroll’s Top Five Ads of 2014

December 22nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Here & Now media analyst John Carroll, a professor of mass communications at Boston University, shares a few of his favorite ad campaigns, which encompass both television and web advertising…

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Sony Sends News Outlets a Stern but Toothless Warning

December 16th, 2014 in 2014, College of Communication, John Carroll, Newsmakers 0 comments

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John Carroll, College of Communication

On behalf of Sony Pictures Entertainment, high-powered attorney David Boies sent a letter to a number of news outlets Sunday demanding that the organizations refrain from publishing stories based on material hackers recently stole from the company and that they destroy any of the pilfered data in their possession…

Expert quote:

“To lean on journalists when Sony created this problem for themselves is pretty ham-handed. Sony’s only hurting itself with these threats. It’s not a winning strategy, and there’s no end game for them.”

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Week In Review: Police Body Cameras, Ride Sharing, Gambling

December 8th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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Week In Review: Protesters In Boston, Baker’s Cabinet, Colleges Drop Cosby

November 30th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

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Apple’s ‘Get’ Puts Paid to Free-App Sham

November 25th, 2014 in 2014, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

Apple has removed the word “free” from download buttons in its iOS and OS X app stores, replacing it with “get…

Expert quote:

“There’s a marketing drawback to this because ‘get’ doesn’t say ‘free’ to me. Over time, it may come to mean that, but initially the transition may be a little rocky.”

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Week In Review: Ebola Quarantine, Baker’s Yarn, Tom Menino

November 1st, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

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John Carroll, College of Communication

Listen to audio of expert John Carroll