Category: Fernando Suarez

How to use Google Trends to track labels and reveal hits, duds

Boston Globe (subscription required) Fernando Suarez, School of Management Stine Grodal, School of Management Before introducing a new product to an emerging industry, companies should track the evolution of category labels in that industry. And to track the trends and dynamics over time within an emerging industry, the easiest method is to use Google Trends, […]

YouTube hits a billion

Marketplace Fernando Suarez, School of Management YouTube announced that it’s reached a billion viewers per month, putting in the same league as Facebook and its parent company Google. Expert quote: “In industries like this where the market grows rapidly and the technology changes very rapidly, it’s very rare to see these cases.” View full article […]