Category: Ellen Ruppel Shell

What should a shirt cost?

May 19th, 2013 in 2013, Boston Globe, College of Communication, Ellen Ruppel Shell, Newsmakers 0 comments

ruppel-shell_ellenBoston Globe (subscription required)
Ellen Ruppel Shell, College of Communication

It’s easy to feel powerless against the tidal wave of discount clothes, the pull of $5 chinos for a fast-growing boy, the trendy summer dresses that are bombarding my inbox, starting at $14.99…

Expert quote:

“Consumers have more power than they think.”

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Emotional high from cheap deals

May 4th, 2013 in 2013, College of Communication, Ellen Ruppel Shell, Newsmakers 0 comments

ruppel-shell_ellenHamilton Spectator
Ellen Ruppel Shell, College of Communication

The search for bargains is so ingrained in today’s discount shopping society that few consumers stop to think about where their clothing and other purchases come from, experts in consumer psychology say…

Expert quote:

“What if consumers knew there was a tag that said this is going to cost another five or 10 per cent, but this product is ethically sourced, we guarantee it. I think some consumers wouldn’t buy it, but many of us would.”

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After Bangladesh, what’s the real cost of a cheap $8 shirt?

May 4th, 2013 in 2013, College of Communication, Ellen Ruppel Shell, Globe and Mail, Newsmakers 0 comments

ruppel-shell_ellenGlobe and Mail
Ellen Ruppel Shell, College of Communication

Canadian consumers grappled with the guilt and confusion tied to that question Thursday as horror played out in Bangladesh…

Expert quote:

“It’s not a black and white situation. This is not: either the public has to pay a fortune for their clothes, or they have to put up with [these types of tragedies]. That is not the case.”

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On Environmental Issues, ‘Wall Street Journal’ (Repeatedly) Gets It Wrong

August 4th, 2012 in 2012, College of Communication, Ellen Ruppel Shell, Huffington Post, Newsmakers 0 comments

ruppel-shell_ellenHuffington Post
Ellen Ruppel Shell, College of Communication

Editorials are supposed to convey the opinions of a publication’s editorial board…

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