Category: E-Commerce Times

Report: Smartphone Ad Blockers Picking Up Steam

E-Commerce Times John Carroll, College of Communication At least 419 million people around the world are blocking advertising on their smartphones, according to a report PageFair released Tuesday… Expert quote: “There’s real price sensitivity in emerging markets. That’s why you see extensive use of Web-blocking browsers in China, India and Indonesia. Advertising eats up data, time […]

Apple Loses Track of News App Traffic

E-Commerce Times John Carroll, College of Communication Apple this week revealed that technical difficulties with its News app have led the company to underestimate usage figures for the more than 100 publications offering content through the software… Expert quote: “The more Apple News underestimates their readership, the less money the publishers are going to make. As […]