Category: College of Communication

Why publishers need to approach native advertising with caution

The Media Briefing Michelle Amazeen, College of Communication In late February, the academic journal Digital Journalism published findings from a new study on audience reactions to native advertising… Expert quote: ““Although it’s very convenient,” she says, “it’s harder to know which stories are considered front page news because there’s no longer a front page.” View […]

Conservatives take aim at media coverage of Trump’s first 100 days

Sinclair Broadcast Group Tobe Berkovitz, College of Communication “After President Donald Trump met with members of the Super Bowl champion New England Patriots at the White House Wednesday, the New York Times posted a story noting that fewer players attended the event than met with President Barack Obama in 2015…” Expert quote: “Trump came into […]

Channel 25 to drop ‘Fox’ from newscast name

Boston Globe Tobe Berkowitz, College of Communication “Fox News, powered by its strong conservative bent, is the most popular national cable news network. But in liberal Greater Boston, the brand has become a liability for the local Fox affiliate…” Expert quote: “Will this have a major impact? No,” Berkovitz said. “But it can’t hurt.” View full […]