Category: College of Communication

Brooklyn Offers Urban Cool to 2016 Convention Bid

June 14th, 2014 in 2014, Associated Press, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Associated Press
Tobe Berkovitz, College of Communication

Brooklyn, at long last out of the shadow of Manhattan, has become its own urban brand, emanating youthful energy, gritty cool and liberal politics, a combination backers hope will make it the edgy choice to host the 2016 Democratic convention…

Expert quote:

“Brooklyn is really the heart of cool, has tons of cachet and would really fire up some Democrats. But I’m not sure Brooklyn has much allure if you’re a suburban voter from outside Cincinnati.”

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Week In Review: Minimum Wage, Opiate Addiction, Boston Olympics 2014

June 13th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, WBUR 0 comments

carroll_johnWBUR “Radio Boston”
John Carroll, College of Communication

Listen to audio of expert John Carroll

Honda ratchets back prime-time ads to launch concerts, music channel

June 11th, 2014 in 2014, Chris Cakebread, College of Communication, Los Angeles Times, Newsmakers 0 comments

cakebread_chrisLos Angeles Times
Chris Cakebread, College of Communication

American Honda Motor Co. plans to pull money from prime time and other television advertising to launch its own music-streaming channel and sponsor dozens of high-profile concerts and music tours…

Expert quote:

“Advertisers for years have seen declines in viewership in prime time and at the same time have seen the cost of buying that advertising rise. That doesn’t make sense.”

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World Cup marketing: Global push from mega brands

June 9th, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

Coca-Cola, McDonald’s and Nike are among the companies pulling out the stops to promote the upcoming World Cup…

Listen to audio of expert John Carroll

The new subtle sexism toward women in the workplace

June 9th, 2014 in 2014, Caryl Rivers, College of Communication, Newsmakers 0 comments

rivers_caryl1Fast Company
Caryl Rivers, College of Communication

The firing of Jill Abramson from the New York Times brought renewed attention to the topic of gender workplace bias, at least for a fleeting cultural moment…

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White House surprised by Bergdahl

June 6th, 2014 in 2014, College of Communication, Newsmakers, The Hill, Tobe Berkovitz 0 comments

berkovitz2-150x150The Hill
Tobe Berkovitz, College of Communication

The White House has been caught off guard by the negative reaction to the deal that freed Army Sgt. Bowe Bergdahl, the last American prisoner of war in Afghanistan…

Expert quote:

“A big part of the WH stew on this is typical photo op hubris. Instead of just bringing Bergdahl back, they had to do the full kissy-huggy announcement with mom and dad figuring this good news would push the VA mess off the front page.”

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Apple Shifts TV Ads In-House as Chiat\Day Rift Widens

June 4th, 2014 in 2014, Bloomberg, College of Communication, Edward Boches, Newsmakers 0 comments

Edward Boches, College of Communication

Apple Inc. (AAPL) has shifted to producing more of its own television advertisements instead of relying on agency TBWA\Chiat\Day, underscoring how the longtime partnership responsible for the company’s most memorable ads is fraying…

Expert quote:

“More often than not, great ads come from a single confident decision maker making gut calls, not from someone with a paid title. This could be a reflection of a customer that doesn’t know what they want, or doesn’t know how to make a decision.”

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Frequent Facebook use could signal divorce on the way

June 3rd, 2014 in 2014, Boston Business Journal, College of Communication, James Katz, Newsmakers, RESEARCH @ BU 0 comments

KATZBoston Business Journal
James Katz, College of Communication

Facebook is a great way to maintain friendships, but heavy usage could be a step toward losing a marriage, according to a study published by a professor at Boston University…

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BU dean discusses future of print, media

June 3rd, 2014 in 2014, Boston Herald, College of Communication, Newsmakers, Tom Fiedler 0 comments

fiedler_tomBoston Herald
Tom Fiedler, College of Communication

Boston University School of Communications Dean Tom Fiedler toured the Herald newsroom yesterday and predicted the news business will endure in the Internet age with multimedia efforts led by journalists who will continue to deliver quality content….

Expert quote:

“The newspaper platform is going to evolve and it’s fast evolving now with smartphones. … I certainly imagine a time maybe 10 to 20 years from now where paper itself will go away, but the words that journalists gather and produce will just be delivered to us in our platforms in some way.”

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Experts: Carney’s Departure Comes as Press Grows More Wary of Obama

May 31st, 2014 in 2014, College of Communication, Newsmakers, Newsmax, Tobe Berkovitz 0 comments

Tobe Berkovitz, College of Communication

White House press secretary Jay Carney’s resignation capped a tenure that saw the media grow increasingly restless toward President Barack Obama amid of a bevy of scandals, including the controversy that led to Veterans Affairs Secretary Eric Shinseki’s departure on Friday, experts told Newsmax…

Expert quote:

“Despite the fact that the press knows that he lied to them repeatedly, that he was part of the cover-up of a whole bunch of administration scandals, he will still get a job for probably several million dollars a year. The irony would be if he goes into a healthcare provider.”

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