Category: College of Communication

A game of ads: Why violence in advertising is seizing the throne

July 15th, 2014 in 2014, College of Communication, Edward Boches, Newsmakers, Tobe Berkovitz 0 comments

Deseret News
Tobe Berkovitz, College of Communication
Edward Boches, College of Communication

Seven hundred fifty-two stains makes for a lot of laundry. That’s how many stains Tide tallied at the close of Season 4 of HBO’s popular fantasy drama “Game of Thrones” in a Twitter advertisement earlier this spring…

Berkovitz quote:

“Advertising frequently tries to see what it can get away with. That’s the nature of it. You’ve got to get people’s attention. The modern world of advertising is social media. As long as you stay away from social hot-button issues like sexuality or race, you have a better chance of getting away with things.”

Boches quote:

“My mom is probably never going to see this because it’s on Twitter. Another way to look at this is that the likelihood of this being seen beyond ‘Game of Thrones’ audience is slim. Tide is just smart enough to realize there’s a huge number of people watching this show.”

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Charlie Baker backs away from Hobby Lobby comments

July 11th, 2014 in 2014, Boston Globe, College of Communication, Newsmakers, Tobe Berkovitz 0 comments

berkovitz2-150x150Boston Globe (subscription required)
Tobe Berkovitz, College of Communication

Charlie Baker has clearly mastered the first law of holes: when you’re in one, stop digging. Under biting attack from Democrats, the Republican gubernatorial candidate quickly backed away Thursday from remarks he made a day earlier that downplayed the significance of the Supreme Court’s recent ruling on insurance coverage for contraceptives…

Expert quote:

“He had to do sort of a mea culpa and show that he is actually in step with Massachusetts thought.”

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Facebook is threat to marriage, study says

July 8th, 2014 in 2014, College of Communication, Houston Chronicle, James Katz, Newsmakers, RESEARCH @ BU 0 comments

KATZHouston Chronicle
James Katz, College of Communication

Love and marriage may go together but so do Facebook and divorce, that’s according to a study based on Texas couples…

Expert quote:

“The apparent association between the use of Facebook and other social networking sites and divorce and marital unhappiness in the United States raises troubling questions not only about how we use these tools, but how their use affects marriage. The institution of marriage, already under siege in many quarters, seems to be facing yet further assault from people’s growing enthrallment with social media.”

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Is Facebook causing divorces?

July 8th, 2014 in 2014, College of Communication, James Katz, Newsmakers, RESEARCH @ BU, Wall Street Journal 0 comments

KATZWall Street Journal Live (subscription required)
James Katz, College of Communication

View video of expert James Katz

Social Media Linked to Infidelity, Divorce

July 7th, 2014 in 2014, Blogs, College of Communication, James Katz, Newsmakers, RESEARCH @ BU 0 comments

KATZThe Social Graf
James Katz, College of Communication

While Facebook apparently experiments with our emotions from time to time, most of the psychological damage we incur by using social media is probably self-inflicted…

Expert quote:

“The apparent association between the use of Facebook and other social networking sites and divorce and marital unhappiness in the United States raises troubling questions not only about how we use these tools, but how their use affects marriage. The institution of marriage, already under siege in many quarters, seems to be facing yet further assault from people’s growing enthrallment with social media.”

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DCF slow to respond to public records requests

July 6th, 2014 in 2014, Boston Globe, College of Communication, Newsmakers, Tom Fiedler 0 comments

fiedler_tomBoston Globe (subscription required)
Tom Fiedler, College of Communication

After the state Department of Children and Families came under siege last fall for losing track of a young Fitchburg boy who was later found dead, officials had a telling response: They hunkered down and stopped responding to many requests for information…

Expert quote:

“I think what we are seeing here is deliberate foot dragging. They know that a reporter who is following the story is generally going to have a limited amount of time before the reporter has to move on.”

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Quit Social Media, Save Your Marriage

July 5th, 2014 in 2014, Blogs, College of Communication, Newsmakers, NPR, RESEARCH @ BU 0 comments

NPR “All Tech Considered Blog”
College of Communication

Your wife comes to bed late — again — after spending hours on Facebook. Maybe you feel like your husband is more focused on Twitter than you. Here’s a pro tip: You’re not imagining it. Your relationship really could be headed for rocky shores, if not splitsville, according to a new study from Boston UniversityResearchers found that, in general, people who use social media are 32 percent more likely to think about leaving their spouse. Facebook in particular is “a positive, significant predictor of divorce rate and spousal troubles,” it notes…

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Is That Yelp Review Legit?

July 2nd, 2014 in 2014, College of Communication, John Carroll, Newsmakers, NPR 0 comments

carroll_johnNPR “Here & Now”
John Carroll, College of Communication

There was a time when people made decisions about where they would dine, who would paint their house and who would do their hair all based on word-of-mouth recommendations from family and friends…

Listen to audio of expert John Carroll

T-Mobile’s Legere Sputters Over FTC’s Cramming Accusations

July 2nd, 2014 in 2014, College of Communication, E-Commerce Times, Newsmakers, T. Barton Carter 0 comments

carter_t_bartonE-Commerce Times
T. Barton Carter, College of Communication

T-Mobile’s efforts to market itself as the un-carrier that puts customers first may be impacted by the United States Federal Trade Commission’s allegations that it has engaged in “cramming” — charging consumers for services offered by third-party companies without the consumers’ knowledge or authorization…

Expert quote:

“Turning over a new leaf still leaves T-Mobile liable for previous overcharges.”

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Emotional Backlash Unlikely to Unsettle Facebook

July 2nd, 2014 in 2014, College of Communication, E-Commerce Times, John Carroll, Newsmakers 0 comments

carroll_johnE-Commerce Times
John Carroll, College of Communication

It’s unlikely that Facebook’s psych experiment that turned some 700,000 of its users into involuntary lab rats will hurt its brand or advertising revenue. However, Facebook’s research on the emotional impact of content in the News Feeds of its members has unleashed a torrent of criticism…

Expert quote:

“This isn’t collecting data and employing it for marketing purposes. This was more like a lab experiment. It goes beyond the standard digital vacuuming of people’s data. This was not a test to improve service. This was a test to heighten the attachment of Facebook users to the site.”

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