Category: College of Communication

Dems tout FBI investigation of Trump campaign and Russia, but questions remain

WJLA Tobe Berkovitz, College of Communication FBI Director James Comey’s confirmation that the agency is investigating ties between President Donald Trump’s campaign and the Russian forces that attempted to influence the 2016 election has instigated a new round of accusations, speculation, and conspiracy theories among Democrats… Expert quote: ““Everybody had a good day yesterday,” said Tobe […]

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Corporate social media ripe for political hacking

Boston Herald Jacob Groshek, College of Communication “McDonald’s blamed an “external source” for hacking into its corporate Twitter account to issue a tweet taunting President Trump yesterday — the latest instance of a popular new way to get attention, by hijacking high-profile sites.” Expert quote: “If we start to see this happening more frequently on […]

With move set for June, Globe gets a tax break for Taunton printing facility

Boston Business Journal Jon Klarfeld, College of Communication The parent company of the Boston Globe applied for and received a $1.3 million tax break, spread over 10 years, from the city of Taunton as it plans to ramp up employment there to more than 600 people in the coming months… Expert quote: “The new offices in […]

Hill Holliday, John Hancock part ways after decades together

Boston Globe Edward Boches, College of Communication It’s a business relationship that outlasted corporate ownership changes, office relocations, and chief executive departures… Expert quote: ““My guess is that Hill Holliday sees the writing on the wall, that there’s no way they can win this even if they did their best work,” Boches said.” View full […]

What Trump Understands About Using Social Media to Drive Attention

Harvard Business Review By Barbara Bickart, Susan Fournier (Questrom School of Business) and Martin Nisenholtz (College of Communication) “Throughout the recent U.S. presidential campaign, commentators of all political stripes urged Donald Trump to give his Twitter account a rest…” View full article.