Category: Christopher Muller

Why ingredient concerns create less enjoyable meals

July 16th, 2015 in 2015, Christopher Muller, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Food Dive
Christopher Muller, School of Hospitality Administration

Meals are less fun for many people. That’s the conclusion of a survey by Daymon Worldwide, which found 40% of people are enjoying their meals less because they are concerned about the safety and quality of the ingredients…

Expert quote:

“The entire food industry, both restaurants and supermarkets, is very concerned about public perception of the quality of the food they provide.”

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Darden real-estate spinoff could change bottom line, not brand

July 15th, 2015 in 2015, Christopher Muller, Newsmakers, Orlando Sentinel, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Orlando Sentinel
Christopher Muller, School of Hospitality Administration

Darden Restaurants plans to split in two by the end of this year, but the spinoff of the Olive Garden and LongHorn Steakhouse restaurants’ real estate won’t help the company’s “brand renaissance” efforts, analysts and industry experts say…

Expert quote:

“You won’t notice anything different when you walk into a restaurant, and it won’t really do much to help Olive Garden and LongHorn Steakhouse improve sales. The whole casual business is kind of stuck, so Olive Garden still needs to find a way to improve.”

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Behemoths at sea: Cruise ships getting bigger, packing more passengers

July 12th, 2015 in 2015, Christopher Muller, Miami Herald, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Miami Herald
Christopher Muller, School of Hospitality Administration

The world’s major cruise ship companies are in supersize mode…

Expert quote:

“It’s almost science fiction: How big can big get?”

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Theme parks’ food apps aim to shorten more lines

May 21st, 2015 in 2015, Christopher Muller, Newsmakers, Orlando Sentinel, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Orlando Sentinel
Christopher Muller, School of Hospitality Administration

Theme parks are using technology to reduce waits, but not just for rides…

Expert quote:

“This is a labor-saving device, because they don’t need as many cashiers.”

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Need a reservation? Click here.

May 19th, 2015 in 2015, Boston Globe, Christopher Muller, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Boston Globe (subscription required)
Christopher Muller, School of Hospitality Administration

Zagat’s restaurant handbook with its citizen ratings was about the only US guide for diners to nibble on in 1979…

Expert quote:

“Online reservation systems have become more important than anything else [restaurant owners] are doing. They have leveled the playing field. The smallest, most local business can be competitive.”

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McDonald’s unhealthy image and why it can’t shake it

May 16th, 2015 in 2015, Christopher Muller, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Deseret News
Christopher Muller, School of Hospitality Administration

With a wink to its core customer, the 18-25-year-old, non-discerning white male, McDonald’s released an ad in January mocking heath nuts…

Expert quote:

“It’s overly simplistic to say that McDonald’s has lost its way. There’s an underlying demographic problem: an entire group of millennials was trained not to eat at McDonald’s.”

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Pizza Hut, McDonald’s and Postmates in Mobile Race for Fast Food Delivery

May 7th, 2015 in 2015, Christopher Muller, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150Brandchannel
Christopher Muller, School of Hospitality Administration

The speed and transparency of digital and mobile networks are quickly creating yet another industry: ubiquitous fast food delivery…

Expert quote:

“It’s less about total transparency than it is about expected technology. Not doing this makes a process appear very dated.”

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McDonald’s reboot

May 7th, 2015 in 2015, Christopher Muller, Newsmakers, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150WTVN
Christopher Muller, School of Hospitality Administration

Listen to audio of expert Christopher Muller

Pizza Hut to test Uber-like delivery

May 5th, 2015 in 2015, Christopher Muller, Newsmakers, School of Hospitality Administration, USA Today 0 comments

chris-muller-e1320781448723-150x150USA Today
Christopher Muller, School of Hospitality Administration

The delivery driver is suddenly becoming more closely-watched than Kim Kardashian

Expert quote:

“Millennials and Gen Z are so completely comfortable with the instant info-sharing of text, Twitter, Instagram and Snapchat that it is inconceivable to them that delivery info is not built in to any system they use. It’s less about total transparency than it is about expected technology — not doing this makes a process appear very dated.”

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Experts Media Alert – McDonald’s reorganization

May 4th, 2015 in 2015, Christopher Muller, Experts Media Alert, News Releases, School of Hospitality Administration 0 comments

chris-muller-e1320781448723-150x150McDonald’s CEO Steve Easterbrook has announced his turnaround plan for the company which will see a reorganization of its international operations, as well as plans to franchise more restaurants.

Professor Christopher Muller of Boston University’s School of Hospitality Administration offers the following comment:

“Today’s announcement by McDonald’s CEO, Steve Easterbrook, has the potential to change the way all multi-national companies segment changing markets, not only international restaurant leaders.  Moving from the traditional regional or country centric structure (U.S., Europe, APMEA) to one based on the similarities of consumer needs (U.S.A., International Lead Markets, High Grow Markets and Foundational Markets) redefines the global marketplace for the future.

“The turnaround vision for a new global segmentation strategy potentially redraws the geography of international business.  With 80% of operating income coming from the U.S.A. and just five other countries (Australia, Canada, France, Germany and the UK) McDonald’s has firmly declared that consumers in Paris have more in common with those in Sydney than Moscow or Hong Kong.

“Easterbrook represents a new generation of leadership for McDonald’s, one not built on operations experience or financial acumen, but on the dominance of marketing and brand management.”

Muller can be contacted at 617-353-6327 or cmuller@bu.edu.