Category: Chris Cakebread

Experts Media Alert – Tom Brady and “Deflategate”

July 29th, 2015 in 2015, Adam Naylor, Chris Cakebread, College of Communication, Frank Shorr, Michael Harper, News Releases, Questrom School of Business, School of Education, School of Law, Susan Fournier 0 comments

Months after the “Deflategate” controversy sprung up in the wake of the New England Patriots‘ AFC Championship win against the Indianapolis Colts in January, NFL officials have again ruled to uphold Patriots QB Tom Brady’s four game suspension. Guilty or not, Brady will have to take the issue up in federal court to have his punishment reduced or revoked.

The following Boston University professors are available to comment:

Legal issues

Michael Harper, a School of Law professor, is available to discuss the appeal process and what Brady’s next steps may be. Contact Harper at 617-353-4422 or mconradh@bu.edu.

Branding, advertising and image

Susan Fournier, a Questrom School of Business professor, can speak to what effect “Deflategate” will have on Tom Brady’s personal brand, as well as the Patriots’ brand. Contact Fournier at 508-878-5382 or fournism@bu.edu.

Chris Cakebread, a College of Communication advertising professor, can also comment on the effect this controversy will have on branding and advertising. Contact Cakebread at 617-353-3476 or ccakebre@bu.edu.

Frank Shorr, a College of Communication senior lecturer and expert in sports broadcasting, is available to comment on how “Deflategate” will affect the team’s image. Contact Shorr at 781-521-0416 or fshorr@bu.edu.

Cheating

Adam Naylor, a School of Education professor, can comment on “Deflategate” with regard to the nature of cheating. Contact Naylor at 617-358-6010 or ahnaylor@bu.edu.

For additional commentary by Boston University experts, follow us on Twitter at @BUexperts

Sepp Blatter to resign as FIFA chief in about-face amid bribery scandal

June 3rd, 2015 in 2015, Chris Cakebread, College of Communication, Los Angeles Times, Newsmakers 0 comments

cakebread_chrisLos Angeles Times
Chris Cakebread, College of Communication

It was only four days ago the most powerful man in soccer stood before the cameras with a broad smile, seemingly unfazed by mounting allegations of corruption, saying: “Why would I step down?”…

Expert quote:

“There are a lot of companies that don’t care about public opinion. If one pulls its sponsorship from FIFA, someone else would probably just take over the spot.”

View full article

New England Patriot’s brand suffers another black mark

May 12th, 2015 in 2015, Boston Herald, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisBoston Herald
Chris Cakebread, College of Communication

The New England Patriots likely won’t be able to immediately shake off repercussions of “Deflategate” — particularly if quarterback Tom Brady’s four-game suspension sticks — but the franchise should escape long-term brand damage, according to sports marketing experts…

Expert quote:

“All of a sudden it will rise again when Jimmy Garoppolo is the starting quarterback for the Patriots. The team itself is going to lose a little bit of self-esteem. They won’t be able to get rid of it because that’s all people will do is talk about it.”

View full article

As barbs fly, lucrative Brady brand put in peril

May 8th, 2015 in 2015, Boston Globe, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisBoston Globe (subscription required)
Chris Cakebread, College of Communication

Tom Brady’s first appearance after the release of the Wells report came Thursday night in front of a friendly Salem State University crowd that could not have been kinder to him…

Expert quote:

“He has had such a positive, squeaky-clean, and successful image for so long that I don’t think it’s going to a do a whole lot of damage to his brand. I certainly don’t think it will hurt him long-term because he’s got such a great legacy and that’s never going to change.’’

View full article

With eye on Olympics, BAA on track to boost its profile

April 20th, 2015 in 2015, Boston Globe, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisBoston Globe (subscription required)
Chris Cakebread, College of Communication

The Boston Athletic Association’s iconic unicorn logo will be everywhere this Marathon Monday. If all goes as planned, you will be seeing more of that mythical horned stallion on other days, too…

Expert quote:

“Of course, the key is whether the runners they sponsor and produce can stand with and above the Nike-sponsored runners and the many others who are world-famous.”

View full article

Schools’ shoe deals make for long-lasting ads

October 18th, 2014 in 2014, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisThe Courier-Journal
Chris Cakebread, College of Communication

A 30-second commercial at this year’s Super Bowl will cost an advertiser $4.5 million, and if you get up from your couch, you might miss it…

Expert quote:

“When you sponsor a team, you’ve got essentially six or seven months where you can get exposure, where the brand can associate itself with that team. And as ESPN or any local network broadcasts the game, it’s exposure to not just the fans in the arena, but the fans on TV.”

View full article

After domestic violence gaffes, is NFL the best ambassador for breast cancer awareness?

October 10th, 2014 in 2014, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisTampa Bay Times
Chris Cakebread, College of Communication

Every NFL season, Bobbie Shay Lee sees a battle of pink vs. purple. In October, the National Football League turns pink: players wear pink gloves and pink cleats, honoring the pink ribbon that symbolizes Breast Cancer Awareness month…

Expert quote:

“But what if ratings start to dip? Then they’ll have a real problem on their hands. That’s when sponsors will start to get itchy and start taking their money somewhere else. Having said that, the reality is there really is nowhere else to go. There’s no one else that has the power of live viewing of football.”

View full article

NFL’s reach holds sponsors

September 24th, 2014 in 2014, Chris Cakebread, College of Communication, Los Angeles Times, Newsmakers 0 comments

cakebread_chrisLos Angeles Times
Chris Cakebread, College of Communication

Corporate sponsors headed for the stadium exits after the racist rant by former Los Angeles Clippers owner Donald Sterling. Five months later, domestic violence scandals have rocked the National Football League, but major advertisers have opted merely to scold the organization for not doing more to curb bad player behavior…

Expert quote:

“The cynic in me says the brands will wait to see what the ratings say. There has been no noticeable decline from week two to week three. They’ll wait to see if this passes over.”

View full article

Armour: NFL should be rattled by Budweiser statement

September 16th, 2014 in 2014, Chris Cakebread, College of Communication, Newsmakers, USA Today 0 comments

cakebread_chrisUSA Today
Chris Cakebread, College of Communication

Now the NFL has real trouble on its hands. Fed up with the league’s woeful inconsistencies on domestic violence and its belligerent insistence on protecting misbehaving players, Anheuser-Busch took the NFL to task on Tuesday. No, it didn’t say it was pulling its $1.2 billion, six-year contract – yet…

Expert quote:

“The implications of that, in terms of the investment, not to exaggerate but it would be staggering over the years. It would be a very, very difficult process for the league to replace that because there just aren’t that many brands that have that kind of money. They were probably waiting for everything to blow over. This is not blowing over.”

View full article

Nike, EA Sports ditch Ray Rice from rosters

September 10th, 2014 in 2014, Boston Herald, Chris Cakebread, College of Communication, Newsmakers 0 comments

cakebread_chrisBoston Herald
Chris Cakebread, College of Communication

Fallout continued yesterday for former Baltimore Ravens running back Ray Rice, as video game publisher Electronic Arts said it’s scrubbing him from its recently released “Madden NFL 15,” and Nike dropped its endorsement deal with the disgraced athlete…

Expert quote:

“We have a very short attention span in North America for athletic misbehavior. But there’s misbehavior and just incredible violence against women, and nobody has a stomach for that — especially with video evidence.”

View full article