Christopher Muller, a seasoned entrepreneur, fourth-generation restaurateur and decorated educator, was named dean of Boston University’s School of Hospitality Administration by President Brown. Muller will succeed Dean James Stamas in August when he assumes the helm of SHA, which each year prepares some 400 students – in the classroom and in the field – for management positions in hotels, food service, travel and tourism, and entertainment. As new dean, Muller will bring to the program a decidedly holistic approach – a mix of educational, entrepreneurial and philosophical.
AAA is reporting that labor day travel is going to slump this year not because of the economy but, rather, due to it’s placement on the calendar: September 7. Dean of BU’s School of Hospitality Jim Stamas is available to comment on school year travel and the hospitality industry’s reaction to a later-than-usual Labor Day weekend. He can be contacted at firstname.lastname@example.org or 617-353-6327.
A recent study has shown a decline in in-room movie purchases at hotels among business travelers. A surge in available technologies enabling business travelers to bring entertainment with them, or view it online, is to blame. Some of the most popular online services are Hulu and Amazon Video on Demand while Netflix remains a strong source for people who bring DVDs on the road. School of Hospitality professor Mike Oshins is available to speak about the study’s findings and can be reached at email@example.com.
With sales slumping at Starbucks locations across the country, the chain is looking for new ways to bring loyal customers back in the afternoon hours. Starting with a flagship afternoon shop called “15th Ave. Coffee and Tea inspired by Starbucks” in the 15th Avenue neighborhood of Seattle, Starbucks will be introducing beer and wine (dine-in only) to the menu. Will their experiment work? School of Hospitality Assistant Professor Brad Hudson can offer his predictions for the future of Starbucks and whether their new after-hours idea will work. Hudson can be reached at firstname.lastname@example.org.
A recent survey found that Americans who eat out care as much about the restaurants’ bathrooms as they do about the food. Boston University School of Hospitality Assistant Professor Peter Szende hopes these new findings make restaurants rethink their tactics on customer retention:
“Restaurants discreetly direct their customers to the bathroom as though it were an amenity beyond their control, outside the boundaries of their core service responsibilities. Most restaurants have well-defined strategies how to turn a table, how to make sure that each customer gets a clean table and a friendly server. Unfortunately, very few restaurants consider the bathroom visit as part of their service blueprint. The bathroom experience should be designed similarly to the meal experience in a way that guests find it so memorable that it should be repeated over time. The active participation and ‘physical immersion’ enables restaurants to easily stage the experience and provide a relief from real life by engaging customers with distinct and rich esthetic & entertainment elements. “
Assistant Professor Peter Szende provides commentary on what the holidays mean for the hospitality industry. For some, the holiday season means travelling headaches and for those who are employed within the industry, it might mean longer work hours; either way, changes are in store…