Category: Boston Globe

Tom Brady’s branding may offer peek at Patriots’ future

May 9th, 2015 in 2015, Boston Globe, Newsmakers, Questrom School of Business, Susan Fournier 0 comments

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Susan Fournier, Questrom School of Business

The Patriots’ marketing after Deflategate may offer a glimpse at a future without the franchises’s longtime star…

Expert quote:

“He is the brand. They are one.”

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As barbs fly, lucrative Brady brand put in peril

May 8th, 2015 in 2015, Boston Globe, Chris Cakebread, College of Communication, Newsmakers 0 comments

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Chris Cakebread, College of Communication

Tom Brady’s first appearance after the release of the Wells report came Thursday night in front of a friendly Salem State University crowd that could not have been kinder to him…

Expert quote:

“He has had such a positive, squeaky-clean, and successful image for so long that I don’t think it’s going to a do a whole lot of damage to his brand. I certainly don’t think it will hurt him long-term because he’s got such a great legacy and that’s never going to change.’’

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Despite no drugs on market, Lexington biotech fetches $8b

May 7th, 2015 in 2015, Boston Globe, Mark Williams, Newsmakers, Questrom School of Business 0 comments

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Mark Williams, Questrom School of Business

A Connecticut company agreed Wednesday to pay a staggering $8.4 billion for a little-known Lexington biotech, marking one of the biggest US biotech transactions of the year and raising fresh questions about whether such blockbuster buyouts are justified…

Expert quote:

“It’s incredibly frothy. I had to read it [Synageva] twice just to pronounce it. Is this an early warning that these valuations are too rich? Each deal seems to be leapfrogging the last one. This industry is priced to perfection, but some of these companies will eventually stumble.”

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Advice for new grads on work, play, and more

May 6th, 2015 in 2015, Boston Globe, College and Graduate School of Arts and Sciences, Kevin Lang, Newsmakers 0 comments

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Kevin Lang, College of Arts & Sciences

And now it begins. With the turn of a tassel, real life replaces college life for graduates set to embark on their professional paths…

Expert quote:

“It’s a much better time to look for jobs than a few years ago and even a lot better than last year. You want to look for jobs soon. If you’re doing something else interesting, that’s OK, but employers don’t want to see that you haven’t been employed for six months.”

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E-cigarettes could make it harder to quit smoking

May 2nd, 2015 in 2015, Boston Globe, Michael Siegel, Newsmakers, School of Public Health 0 comments

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Michael Siegel, School of Public Health

There’s hot debate about whether e-cigarettes are a good thing or not…

Expert quote:

“I don’t find the conclusion to be valid.”

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What’s so bad about free-range parenting?

April 29th, 2015 in 2015, Boston Globe, Newsmakers, Ruth Paris, School of Social Work 0 comments

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Ruth Paris, School of Social Work

Looking at the controversy over child supervision – or lack of it…

Expert quote:

“What children need is a balance between permissiveness to explore the world and limits to contain the world. We know it’s a continuum. You want to be in the middle, depending on the parents, the kids, the parents’ style and needs.”

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With eye on Olympics, BAA on track to boost its profile

April 20th, 2015 in 2015, Boston Globe, Chris Cakebread, College of Communication, Newsmakers 0 comments

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Chris Cakebread, College of Communication

The Boston Athletic Association’s iconic unicorn logo will be everywhere this Marathon Monday. If all goes as planned, you will be seeing more of that mythical horned stallion on other days, too…

Expert quote:

“Of course, the key is whether the runners they sponsor and produce can stand with and above the Nike-sponsored runners and the many others who are world-famous.”

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Journalism site The Conversation taps knowledge of academia

April 17th, 2015 in 2015, Boston Globe, College of Communication, Newsmakers, Tom Fiedler 0 comments

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Tom Fiedler, College of Communication

There’s a two-way mirror in the small conference room where The Conversation begins…

Expert quote:

“The scholar has complete control. He isn’t being asked to depend upon the understanding of a journalist to try to get it right, which can be a hit-and-miss proposition. At the same time, the journalist is there to make sure the way the information is presented is accessible to what we would consider a public audience.”

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When an insurer says no to surgery

April 17th, 2015 in 2015, Boston Globe, Newsmakers, School of Law, Wendy Mariner 0 comments

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Wendy Mariner, School of Law

Phuli Cohan consulted half a dozen doctors. She agonized. She cried. And finally, she decided that a double mastectomy — removing her cancerous breast and her healthy one — was the best way to rid herself of breast cancer and prevent a recurrence…

Expert quote:

“There are so many procedures and new technologies that are being recommended that it’s difficult to decide what’s appropriate for which patient. Despite the money insurers make, we can be somewhat sympathetic to the difficulties they have in determining what’s appropriate for individual patients, especially now that everything has to be covered.”

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Will the Seaport District ever have the soul of a real neighborhood?

April 12th, 2015 in 2015, Boston Globe, College and Graduate School of Arts and Sciences, Merry White, Newsmakers 0 comments

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Merry White, College of Arts & Sciences

What does it take to turn an area into a neighborhood?…

Expert quote:

“You need people living there over generations to make a place that has meaning.”

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