Candidates use social media to Link to voters

KATZBoston Herald
James Katz, College of Communication

LinkedIn may not have the youthful shine of Facebook and Twitter, but it could help make presidential hopefuls more accessible and serve as a pathway to the white male voter base, analysts say…

Expert quote:

“It’s good whenever you can make something easier even just by eliminating an extra click. It’s important to people in this day and age of everything popping up in front of you instead of having to seek it out.”

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