RuPaul Dresses Up Product Placement

in 2014, College of Communication, Judith Austin, Newsmakers
August 11th, 2014

austin_judithAdweek
Judith Austin, College of Communication

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods…

View full article quoting expert Judy Austin

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