RuPaul Dresses Up Product Placement

in 2014, College of Communication, Judith Austin, Newsmakers
August 11th, 2014

Judith Austin, College of Communication

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples on an emcee’s desk or filling a sitcom family’s refrigerator with goods…

View full article quoting expert Judy Austin

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