TGI Fridays takes a chance on ‘endless’ appetizers

in 2014, Christopher Muller, Newsmakers, School of Hospitality Administration
July 7th, 2014

chris-muller-e1320781448723-150x150USA Today
Christopher Muller, School of Hospitality Administration

There all-you-can eat buffets. No-limit salad bars. And even eat-’til-you-drop dessert bars.┬áBut this may be a first for a national restaurant chain: endless appetizers…

Expert quote:

“The risk comes when a crowd of six, or more, decides to get together and pool their resources, all ordering one item and sharing. Then it is easy to predict that everyone will order at least six refills each, with plates being passed around.”

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