Washington Post “Wonkblog”
Michael Siegel, School of Public Health
Beggars can’t be choosers, but they can have strong, brand-driven alcoholic preferences.
A study undertaken by researchers with the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health found that underage drinkers not only have a knack for drinking excessive amounts of alcohol—67% of all drinks consumed by youth aged 13 to 20 were done so as part of binge drinking episodes, according to the study—but they’re also pretty picky about which branded alcohols they down when they do over-drink—the study found that underage drinkers are more loyal to brand names than they are to anything else…
“The most important finding is that the phenomenon of binge drinking among our youth is extremely brand specific. For the first time we’ve found the brands that are most responsible for binge drinking among our nation’s youth.”