Airbnb uses FIFA World Cup to bring sharing economy to Brazil

zervasLos Angeles Times
Georgios Zervas, School of Management

As online room-sharing service Airbnb Inc. battles authorities in the U.S., the company is using the upcoming FIFA World Cup to slide relatively comfortably into one of the world’s major markets…

Expert quote:

“Because there’s a lot of demand, maybe you stick your room on Airbnb. These events where you catch a lot of money for your room might motivate you to enter the sharing economy.”

View full article