6 Reasons GM Could Avoid Any Swoon In Car Sales

Shuba_SrinivasanForbes
Shuba Srinivasan, School of Management

It looks like it’s shaping up to be a bad summer in GM showrooms, right? As General Motors’ recalls keep adding to its record number this year — with another four actions, covering 2.4 million vehicles, announced this week…

Expert quote:

“GM has been able to generate some foot traffic to showrooms through short-term incentives and employee pricing. This increased store traffic has led to sales conversions.”

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