With family videos, Baker shows human side

berkovitz2-150x150Lowell Sun
Tobe Berkovitz, College of Communication

YouTube viewers met Charlie Baker’s wife back in October, and last week, they met his brother, too…

Expert quote:

“Last time, Baker ran as sort of an unsuccessful candidate, and now he’s repositioning himself as more of a caring person, with the credentials. That type of thing is very common, especially early, early, early on in a campaign where you’re just trying to shape public opinion.”

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